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Qianchuan and Hakubi Join Forces: Strategic Cooperation Promotes Brand Win-Win (Reprinted from Sina.com)

　　On November 10, 2010, the strategic cooperation alliance signing ceremony between Chengdu Qianchuan Wood Industry Co., Ltd. and Bomei Decoration City was officially held at the headquarters of Qianchuan Wood Industry Co., Ltd. Mr. Luo Zhengren, Chairman of Qianchuan Wood Industry, and Ms. Qi Zhanmin, Operations Director of Bomei Decoration City, attended the signing ceremony as the highest representatives of both parties and officially signed the strategic cooperation alliance agreement between Qianchuan and Bomei.

　　The signing ceremony was hosted by Feng Li, Marketing Director of Qianchuan Wood Industry. Also attending were Mr. Luo Baitao, Deputy General Manager of Qianchuan, Mr. Hu Ning, Brand Manager of Bomei Decoration City, Mr. Luo, Planning Manager of Chengdu Bomei Decoration City, and other senior executives from both sides. Major media were also invited to the scene to record this historic moment and jointly witness the new stage of alliance cooperation between Qianchuan and Bomei.

　　Before the official signing ceremony, Chairman Luo Zhengren led the Bomei representatives to visit Qianchuan's showroom and production workshop, providing the most direct display of Qianchuan's products and production strength. Qianchuan offers a wide range of products, and the workshop operates in an orderly manner. Mr. Qi from Bomei stated that such a comprehensive visit to Qianchuan helps better understand Qianchuan and is very beneficial for future joint development.

　　At the signing ceremony, when answering reporters' questions, Mr. Luo Zhengren, Chairman of Qianchuan Wood Industry, said: Both Qianchuan and Bomei are well-known local brands and leading enterprises in Sichuan, with consistent positioning and target markets. They not only aim to do well in Chengdu, the central city, but also in the secondary markets of Sichuan. Under such circumstances, comprehensive cooperation between Qianchuan and Bomei is very beneficial to both parties. Chairman Luo repeatedly emphasized at the signing ceremony that in future strategic cooperation with Bomei, he will strictly perform his duties to strive for maximum mutual benefit and win-win results.

　　At the ceremony, Mr. Qi from Bomei, facing Chairman Luo's sincerity and determination, happily stated that they will definitely provide Qianchuan with good locations and sufficient store space to showcase Qianchuan's products. He also emphasized to everyone that the strategic alliance formed between Qianchuan Wood Industry and Bomei is different from previous marketing activities; it is direct communication and cooperation at the level of the two major brands. The cooperation will specifically involve a series of tasks such as building Qianchuan specialty stores, aiming to better promote the brand.

　　The signing ceremony concluded successfully around 12 o'clock under the joint witness of the media and senior executives from both sides. Let us look forward to the joint development of Qianchuan Wood Industry and Bomei Decoration City in the future, creating more outstanding achievements.