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Qianchuan Wood Industry officially signs with Bomei Decoration City to jointly write a new chapter in brand promotion

　　On November 10, 2010, the strategic cooperation signing ceremony between Chengdu Qianchuan Wood Industry Co., Ltd. and Bomei Decoration City was grandly held at Qianchuan Wood Industry Company, where both parties reached a long-term strategic cooperation relationship. Luo Zhengren, Chairman of Qianchuan Wood Industry Co., Ltd., Deputy General Manager Luo Baitao, Bomei Decoration City Mall Director Qi Zhanmin, and media representatives from SouFun, Sohu, Sina, and others attended the signing ceremony.

　　Before the signing ceremony began, the leaders of Bomei and media reporters, accompanied by the company's chairman Mr. Luo Zhengren, inspected the company's luxurious showroom and visited the production base to learn in detail about the production process and scale of Qianchuan wooden doors. The standardized production line at Qianchuan factory received unanimous praise from Bomei leaders and on-site media.

　　At the press conference, Luo Zhengren, Chairman of Qianchuan Wooden Doors, and Qi Zhanmin, Mall Director of Bomei Decoration City, answered reporters' questions about the strategic alliance between Qianchuan and Bomei. When discussing the reasons for signing the strategic cooperation alliance, Chairman Luo said that Qianchuan is an established brand in Chengdu, valuing not only the central Chengdu market but also the secondary markets in Sichuan. Many consumers prefer local brands because they offer better service guarantees. Bomei, as the most advantageous local decoration market, aligns well with Qianchuan's brand positioning. This cooperation is a win-win for both parties. The main goal is to allow consumers to purchase Qianchuan wooden doors in a quality shopping environment, so Qianchuan must enter the mainstream home decoration market, promoting mutual brand growth to better serve consumers. Chairman Luo also introduced the cooperation details, expressing hope to deepen Qianchuan's brand presence throughout Sichuan. All eight series of Qianchuan products will be sold at Bomei Decoration City. He especially highlighted the CM series, which combines fashion and affordability, making it suitable for young consumers.

　　Bomei's Director Qi Zhanmin specifically mentioned that previously they cooperated with distributors, but the distributors' concepts and actions did not represent the brand itself. Bomei places more emphasis on the cooperating brands. Qi said that in the future, Bomei will communicate directly with Qianchuan manufacturers regarding brand store image and space, rather than only with distributors. Bomei will link its brand with Qianchuan's, serving and managing distributors simultaneously. Future matters will be discussed directly with Qianchuan manufacturers, who will offer the best prices to consumers, benefiting them. Both parties stated that this move is very important for brand promotion for both Bomei and Qianchuan, representing a win-win cooperation at the brand level.

　　As a well-known local brand in Chengdu, Bomei has always been based in Chengdu and expanded to surrounding areas. Bomei Mall Director Qi Zhanmin told reporters that with the current real estate market in Chengdu developing significantly in surrounding areas, demand for home building materials outside the Third Ring Road is gradually increasing. Bomei provides convenience to consumers in these areas with its standardized tens of thousands of square meters of centralized market, regulated management, attractive displays, and reasonable prices. Bomei's "4 savings" slogan—saving time, worry, money, and fuel—addresses the inconvenience of being far from the city center. Qianchuan's entry into Bomei will bring great benefits. Qi said Qianchuan is the best brand among wooden door brands. Many wooden door categories in current building material markets are mixed and unregulated. After inspecting Qianchuan's production base, Bomei found its scale and management very standardized, making it a brand with long-term development potential. Bomei plans to promote Qianchuan as the top wooden door brand in its market and will provide sufficient space to showcase the brand.

　　(Bomei Decoration City Mall Director Qi Zhanmin visiting the factory, photo one)

　　(Bomei Decoration City Mall Director Qi Zhanmin visiting the factory, photo two)

　　(Bomei Decoration City Mall Director Qi Zhanmin visiting the showroom)

　　(Chairman Luo Zhengren and Bomei Director Qi Zhanmin)

　　(Chairman Luo Zhengren and Bomei Director Qi Zhanmin signing the strategic cooperation alliance agreement)

　　(Group photo of senior executives from Qianchuan and Bomei)