Qianchuan 2011, another powerful move, takes the lead in launching the hardware project
When selling wooden doors, wooden door companies usually equip corresponding hardware, including door stoppers, hinges, and soundproof strips. Surveys have found that consumers generally do not know the brand or material of these accessories. As a result, some consumers refuse to use the hardware provided by manufacturers and even search the materials market extensively. What makes consumers hesitant about these manufacturer-provided products? The investigation revealed that the main factor is the quality assurance. "Since it's the same money spent, I'd rather spend it with peace of mind, so that if problems arise, I can at least find the corresponding seller to address the issue," said Ms. Zhang, who was purchasing a wooden door at a store.
There are quite a few people who think like Ms. Zhang. In recent years, the wooden door industry has developed rapidly, with an increasing number of brands. The quality and brands of hardware sold alongside wooden doors vary greatly, causing consumers to go through a lot of trouble selecting hardware after buying wooden doors. Consumers hope that wooden door manufacturers can produce and sell their own branded hardware with quality assurance. To meet market demand, in 2011, Qianchuan Wooden Doors took the lead in launching a hardware project, pioneering the industry by introducing the Qianchuan dedicated lock.
Consumers who purchase hardware accessories at Qianchuan specialty stores will enjoy the same after-sales service as Qianchuan wooden doors, giving the hardware accessories a reliable "home base". This avoids the trouble of not being able to find the corresponding manufacturer if problems arise with the wooden door hardware, truly considering the consumer's interests by ensuring full quality assurance and worry-free service.
The Qianchuan dedicated lock has the following features:
1. The handle and panel are connected by a bearing, providing a good feel, no looseness, and the structure has been patented.
2. The handle is non-handed, meaning it can be interchanged regardless of whether the door opens to the left or right.
3. Multi-functional lock body: the double tongue lock body can be lifted to lock the door without a key; the single tongue lock body cannot be pried open with cards or other tools, enhancing the door's anti-theft function.
4. All screws and fittings are made of stainless steel, eliminating rust that could affect the wooden door's appearance.
5. Foam packaging combined with a sturdy color box and outer carton ensures the product is not easily damaged during long-distance transportation.
6. Surface treatment includes gold plating with genuine 24K gold, nickel plating, and antique blue plating. The surface treatment salt spray tests exceed national standards.
In 2011, Qianchuan launched the hardware project, which will be available in major Qianchuan specialty stores. Regarding the launch, a Qianchuan representative stated: "To reduce consumer costs, we aim to offer the highest quality products at the lowest prices, while also providing quality assurance corresponding to the doors." After purchasing Qianchuan locks, the wooden doors will have lock holes machine-cut according to the lock specifications before leaving the factory, improving installation efficiency. Because the lock holes are machine-cut, the precision is high, reducing paint damage around the lock hole edges and better ensuring paint durability.
Chengdu



