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Transformation Leads Development: Qianchuan Wooden Doors 2011 National Dealers Annual Meeting Successfully Concluded (SouFun Report)

　　[Summary] From March 6th to 8th, Qianchuan Wooden Doors held the 2011 Annual National Distributor Business Conference at the Wenjiang Huaheng Hotel. The theme of this conference was "Change Leads Development, Join Hands to Win the World." Qianchuan Wood Industry Chairman Luo Zhengren, Vice General Manager Luo Baitao, Marketing Director Feng Li, and hundreds of distributors from across the country gathered to review the past year's development and look forward to a new 2011.

　　From March 6th to 8th, Qianchuan Wooden Doors held the 2011 Annual National Distributor Business Conference at the Wenjiang Huaheng Hotel. The theme of this conference was "Change Leads Development, Join Hands to Win the World." Qianchuan Wooden Doors Chairman Luo Zhengren, Vice General Manager Luo Baitao, Marketing Director Feng Li, and hundreds of distributors from across the country gathered to review the past year's development and look forward to a new 2011.

　　Chairman Luo Zhengren delivered an important speech.

　　2010 was a year of leapfrog development and fruitful achievements for Qianchuan. As a leading enterprise in China's wooden door industry, Qianchuan has always adhered to innovation and reform. In 2010, Qianchuan further upgraded its production process system, introduced new technologies and materials, and improved its production, packaging, installation, and after-sales service systems. At the annual meeting, Qianchuan Wooden Doors Chairman Luo Zhengren stated that in 2010, besides enhancing products and strengthening terminal construction, Qianchuan also intensified project cooperation with Vanke, Evergrande, and China Overseas Property, and established strategic partnerships with mainstream markets such as Bomei Decoration City and Easyhome. Despite increasingly fierce market competition, Qianchuan has maintained steady growth, which is the result of the joint efforts of all Qianchuan staff. Looking ahead to 2011, Qianchuan is full of confidence and strives for faster and better development.

　　Vice General Manager Luo Baitao delivered an excellent speech.

　　Qianchuan Wooden Doors Vice General Manager Luo Baitao presented the 2011 Qianchuan Development Strategic Plan. Luo said at the meeting that in 2011, with the successive introduction of policies such as the "National Eight Articles" and purchase restrictions, the real estate market was somewhat affected. As a downstream industry, the home furnishing sector was relatively less impacted. Currently, rigid market demand is on the rise, and the wooden door market still has great development potential. In 2011, Qianchuan will strengthen online marketing and terminal market operations, and fully promote the integration of wooden products. Qianchuan, known for producing wooden doors, will further integrate resources and extend its product chain to manufacture flooring, wooden ornaments, and more.

　　As a representative of Chinese wooden doors, Qianchuan's development history can be seen as a microcosm of the wooden door industry's evolution. To lead industry development, Qianchuan must always stay at the forefront and explore paths for growth. The diversity and personalization of market demand force enterprises not only to have excellent quality and provide better service but also to work hard on product innovation. It is well known that the wooden door market suffers from serious homogenization, and wooden doors are particularly important in home decoration. Based on this, Qianchuan decided to make a breakthrough in style design, giving birth to the sub-brand Qianchuan WAKA to maximize consumer needs.

　　According to reporters, many wooden door companies are limited by funds, technology, and development capabilities, resulting in single products and monotonous styles. Although the wooden door market seems vast, few products truly meet the current pursuit of simplicity and fashion trends. WAKA adheres to a minimalist design and development philosophy, incorporating fashionable elements such as aluminum edging and aluminum strip inlays, as well as decorations like metallic paint, crackle paint, and high-gloss paint. The effort behind this simplicity is profound.

　　General Manager Yu Guoqiang, a distributor from Xi'an, said in an exclusive interview with SouFun.com that online group buying is becoming increasingly popular, and the internet is influencing and changing all aspects of our lives. He is very optimistic about the future development of online group buying. He has been an agent for Qianchuan Wooden Doors for four years and is very grateful for the strong support from headquarters. Currently, Qianchuan's development in the Xi'an area is quite good. Several online group buying events have been held in Xi'an with very good results. As a distributor, to win the market, it is necessary to combine traditional store construction with online marketing, taking a two-pronged approach.

　　The 2011 Annual National Distributor Business Conference of Qianchuan Wooden Doors has finally concluded perfectly. Qianchuan is committed to expanding beyond Sichuan and building China's number one wooden door brand. The road ahead is long, with both opportunities and challenges. In 2011, Qianchuan will continue to strive towards "standardized management, networked channels, and scaled operations," focusing on cost control projects, quality improvement projects, brand promotion projects, management optimization projects, team building projects, and cultural guidance projects to achieve satisfaction among customers, employees, distributors, partners, and suppliers.