Chengdu
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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Qianchuan Wooden Doors Annual Meeting Weibo Live Broadcast is Super Powerful
From March 6th to 8th, Qianchuan Wooden Doors held a three-day 2011 Spring Distributor Business Annual Meeting in Wenjiang District. The main purpose of this meeting was to summarize the development and shortcomings of Qianchuan Wooden Doors in 2010 and to make detailed work plans for 2011. The meeting also showcased the WAKA series wooden doors, which Qianchuan strongly promotes in 2011, targeting young consumers as the main group.
Meeting site
At this annual meeting, Qianchuan uniquely incorporated the popular element of Weibo by live streaming the event through Sina Weibo. Qianchuan is the first home furnishing company to use Weibo to live broadcast its annual meeting, which is very innovative. At the meeting site, two large screens were set up to live broadcast the event in real time via Weibo. Distributors could also send their blessings to Qianchuan and share their thoughts about the meeting to Weibo via SMS. During the meeting, the large screens continuously displayed every blessing Weibo sent by distributors, playing a great role in communication.
Distributors at the site expressed that the use of Weibo live streaming at this Qianchuan annual meeting was very interesting and powerful. They could speak freely through Weibo, which enhanced their sense of participation and communication. They hope that future annual meetings will also have such interesting segments.
