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2011 Qianchuan Annual Meeting: Leading Development through Change, Working Together for a Win-Win World (QQ Report)

　　On March 6, 2011, one of the "Top 30 Chinese Wooden Door Brands" and a leading brand in the wooden door industry held the "2011 Distributor Business Annual Meeting" at the Jin Qiang Hua Heng Hotel in Wenjiang. More than 200 distributors from across the country gathered to participate in a three-day conference centered on the theme "Change Leads Development, Join Hands to Win the World."

　　At the meeting, Chairman Luo Zhengren of Qianchuan delivered the opening speech, General Manager Luo Baitao gave a presentation on the 2011 strategic plan, and proposed adjustment plans to address the shortcomings of Qianchuan Wood Industry in 2010. General Manager Luo also provided a detailed explanation of Qianchuan's new product "Qianchuan Waka."

　　Chairman Luo Zhengren of Qianchuan Wooden Doors delivered an important speech.

　　At the meeting, Chairman Luo Zhengren said that in 2010, Qianchuan Wood Industry seized the good opportunities for industry development, fully connected and effectively utilized internal and external resources, firmly grasped the business direction of "expanding scale, strengthening strength, and stabilizing development"; adhered to the development strategy of "one breakthrough, two wings flying together, and overall advancement," achieving remarkable results.

　　Chairman Luo proposed the development goals for 2011 from six aspects: channel sales, brand promotion, quality technology, production improvement, cross-industry cooperation, and organizational construction. He pointed out that 2011 is the first year of the three-year strategy, and the company will emphasize the execution and implementation of the strategy, focus on strengthening brand upgrading and promotion, gold medal service, management optimization and upgrading, cultural guidance, quality improvement, and cost control. The company will place greater emphasis on full-staff marketing, a service orientation aimed at meeting and exceeding customer needs, standardized management, networked channels, and scaled operations. Brand upgrading and promotion, along with creating gold medal service, will be the breakthrough points for achieving the 2011 strategy. Management optimization and strengthening execution will serve as strong guarantees. The company will continue to adhere to the development philosophy that quality is the foundation of enterprise survival, pursue scale as the ultimate goal, and ensure the successful completion of all 2011 objectives and tasks.

　　Deputy General Manager Luo Baitao of Qianchuan Wood Industry delivered the annual report.

　　Subsequently, Deputy General Manager Luo Baitao gave an excellent speech on the 2011 strategic plan and proposed adjustment plans to address the shortcomings of Qianchuan Wood Industry in 2010. At the meeting, Luo also detailed the brand relationships, development directions, and expressions of three products: "Qianchuan Waka," "Qianchuan Wooden Doors," and "Qianchuan Classic." He presented the new brand manual of Qianchuan Wooden Doors for 2011 to all guests, welcoming 2011 with a brand-new look.

　　Meeting scene.

　　Marketing Director Feng Li gave an excellent speech on "Development Trends and Countermeasures of Building Materials Circulation," analyzing the Chinese wooden door industry from market analysis and market operation perspectives. He said, "Change is like the beautiful transformation from cocoon to butterfly! Only by joining hands can we write a beautiful chapter!"

　　He proposed four major marketing highlights: 1. Cultural marketing; 2. Online marketing; 3. Entertainment marketing; 4. Event marketing.

　　Success factors for independent stores: 1. Convenient transportation; 2. Parking lot availability; 3. Spacious outside the mall; 4. Located in business district; 5. Sufficient area and complete product categories.

　　Six major competitive advantages of highly profitable stores: product competitiveness, management competitiveness, service competitiveness, promotion competitiveness, terminal competitiveness, channel competitiveness.

　　Seven swords to win the terminal: First sword: market effect; Second sword: excellent products; Third sword: strong advertising; Fourth sword: diversified sales methods; Fifth sword: efficient market promotion; Sixth sword: high-quality service; Seventh sword: professional team.

　　Chengdu Qianchuan Wooden Door Co., Ltd. is one of the earliest domestic wooden product manufacturers, with 23 years of wooden product production history and 13 years of professional wooden door manufacturing experience. It is also the earliest and largest professional wooden door manufacturer in Sichuan Province. Its comprehensive strength ranks first in the western region's industry and among the top five nationwide. It is the vice-chairman unit of the Wooden Door Professional Committee of the China Timber Circulation Association and one of the national standard review units for "Wooden Doors and Windows" organized by the Ministry of Construction. The company's "Qianchuan" brand wooden doors have been awarded the honorary title of "Sichuan Famous Brand" by the Sichuan Provincial Government.