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The state promotes the construction of affordable housing, presenting development opportunities for wooden doors (Deputy General Manager Luo Baitao interviewed by Sina.com)

　　Background: Under the national policy of building 10 million units of affordable housing this year and 36 million units in the next three years, Chengdu city started construction of 57,000 units of affordable housing in 2011, including 19,000 units of low-rent housing, 12,000 units of economically affordable housing, 11,000 units of price-limited commercial housing, and 15,000 units of public rental housing. Unlike commercial housing, affordable housing is a special project provided by the government to guarantee housing for low- and middle-income groups, mainly targeting rigid demand and first-time homebuyers in the market, who are the main consumer group for the home furnishing industry.

　　Calculating at 10,000 yuan per unit for purchasing home furnishing products, this can generate a market of 360 billion yuan. This is still a conservative figure, as many families moving into affordable housing may spend between 20,000 to 30,000 yuan on home furnishings. At the recently held "China Home Furnishing Industry Cross-sector Cooperation Forum," many leaders of large home furnishing companies believed that affordable housing projects are of great significance to the industry and could become the "first stop" for strong demand release in building materials. During the recent 51 Golden Week promotional activities, many brands and home decoration companies made special discount promotions for the affordable housing market, indicating that more and more people are participating in the construction of affordable housing. How should the home furnishing industry take advantage of the golden era of affordable housing?

　　1. How do you view the impact of affordable housing on the home furnishing industry? Advantages or disadvantages?

　　After strict review by the National Ministry of Construction's Residential Product Promotion Center and the most authoritative domestic building product quality certification expert group, Chengdu Qianchuan Wood Industry Co., Ltd.'s solid wood doors, solid wood composite doors, and plywood doors were awarded the "National Kangju Demonstration Project Selected Components and Products" certificate.

　　The National Ministry of Construction's Residential Product Promotion Center has been committed to comprehensively promoting the modernization of China's residential industry to meet the growing demand of residents for improved living conditions, achieving a fundamental shift from extensive to intensive residential industry construction, and improving the overall quality of China's residential construction. According to the national policy to promote residential industry modernization, the Ministry of Construction began implementing the National Kangju Demonstration Project in 1999. The National Kangju Residential Demonstration Project, based on residential communities, aims to promote residential industry modernization and improve housing quality. Since its launch in 1999, it has been distributed across 19 provinces, cities, and autonomous regions, achieving good demonstration effects.

　　The Kangju certification by the Ministry of Construction reflects the great value contained in Qianchuan's products and technology, as well as the recognition by national authoritative institutions of the effectiveness of Qianchuan's technical solutions. With the improvement of living standards, the country strongly supports and promotes internationally advanced technologies and high-end brands, while also indicating that more and more people are beginning to pay attention to health and comfort in indoor living.

　　The Ministry of Construction's Residential Center conducted strict assessments and evaluations of Qianchuan's wood door series products. Relevant leaders and experts even visited project sites for on-site investigation and guidance. The expert group unanimously concluded that Qianchuan wood doors meet the requirements of the building product/residential component certification implementation rules. After certification by the Kangju Certification Center, the "National Kangju Demonstration Project Selected Components and Products" certificate was officially awarded to Chengdu Qianchuan Wood Industry Co., Ltd.

　　This great honor not only recognizes the continuous pursuit of the concept "improving the quality of human living and residence" by the people of Qianchuan from a national authoritative institution but also reflects Qianchuan's high-quality and excellent service.

　　2. How do you view the consumer group of affordable housing? Which is more valued, price or quality?

　　The full name of affordable housing is "guaranteed housing," referring to housing with social security nature provided by the government during the classified guarantee process for low- and middle-income families, with limited supply targets, construction standards, sales prices, or rent standards. Affordable housing projects mainly include urban low-rent housing, urban economically affordable housing, as well as renovation of shantytowns (dilapidated houses) for forestry areas, reclamation areas, coal mine workers, and nomadic settlement projects.

　　The explanation of economically affordable housing proposes the concept of prioritizing the resolution of the "housing problem" for households without homes and those with housing difficulties, making consumers the real beneficiaries and truly returning benefits to consumers and society. This has always been Qianchuan Door Industry's consistent advocacy. Consumers are our providers of livelihood; serving consumers and making them real beneficiaries is our way of life and moral code. The consumer group of affordable housing is an important part of social harmony and stability. It is Qianchuan's inescapable responsibility to let the consumer group of affordable housing share social advantages together.

　　2. Does the affordable housing group have certain characteristics in home furnishing consumption? What are the specific characteristics?

　　From Qianchuan Wood Industry's positioning, the affordable housing group is the owner group of certain products in home furnishing consumption. Our starting point is to strictly consider their economy, applicability, and equality (dignity).

　　Social security housing is a relatively special type of housing in China's urban residential construction. It usually refers to housing planned and coordinated uniformly by the government according to national policies and laws and regulations, provided for specific groups, with limited construction standards and sales prices or rent standards, serving a social security function. The social security housing system is a system formed in the specific practice of construction, distribution, and circulation of social security housing.

　　3. Next, will there be corresponding arrangements for affordable housing?

　　"Customer demand-driven is the development direction of wooden doors." Qianchuan's development follows this driving force. In response to the market demand for affordable housing, Qianchuan, according to the "National Kangju Demonstration Project Selected Components and Products" certificate issued by the Ministry of Construction's Residential Center, cooperates with relevant arrangements, actively participates without fail, and lives up to expectations.

　　4. If entering the affordable housing market, what corresponding actions will the company take?

　　Economically affordable housing refers to commodity housing with social security nature, characterized by economy and applicability. Economy means the housing price is relatively moderate compared to market prices, affordable for low- and middle-income families; applicability emphasizes the housing's functional use in design and construction standards rather than architectural standards.

　　The traceable first proposal of "economically affordable housing" originated from a June 1991 document from the State Council titled "Notice on Continuing to Actively and Prudently Promote Urban Housing System Reform," which described: "Vigorously develop economically affordable commodity housing, prioritizing solving the housing problems of households without homes and those with housing difficulties." The concept of economically affordable housing proposes prioritizing the resolution of the "housing problem" for households without homes and those with housing difficulties, making consumers the real beneficiaries and truly returning benefits to consumers and society. This has always been Qianchuan Door Industry's consistent advocacy: to be honest and diligent in making doors. Consumers are our providers of livelihood; serving consumers and making them real beneficiaries is our way of life and moral code. If Qianchuan enters the affordable housing market, the company's corresponding action will be to firmly remember our consistent principles.

　　1. The National Ministry of Construction's Residential Product Promotion Center awarded Chengdu Qianchuan Wood Industry Co., Ltd. the "National Kangju Demonstration Project Selected Components and Products" certificate for its solid wood doors, solid wood composite doors, and plywood doors.

　　2. The explanation of economically affordable housing proposes the concept of prioritizing the resolution of the "housing problem" for households without homes and those with housing difficulties, making consumers the real beneficiaries and truly returning benefits to consumers and society, which has always been Qianchuan Door Industry's consistent advocacy;

　　3. Consumers are Qianchuan's providers of livelihood; serving consumers and making them real beneficiaries is Qianchuan's way of life and moral code.

　　4. The consumer group of affordable housing is an important part of social harmony and stability. It is Qianchuan's unshirkable responsibility to let the consumer group of affordable housing share the social advantages together.

　　5. From Qianchuan Wood Industry's positioning, the affordable housing group belongs to the owners of certain products in home consumption. Our starting point is to strictly consider their economy, suitability, and equality (dignity).

　　6. "Customer demand-driven is the development direction of wooden doors." Qianchuan's development follows this driving force. In response to the market requirements of affordable housing, Qianchuan actively and earnestly participates according to the certificate requirements of the "National Comfortable Housing Demonstration Project Selected Components and Products" issued by the Housing and Urban-Rural Development Center, cooperating with relevant arrangements and living up to expectations.

　　7. The purpose of economical and affordable housing is to solve the "housing problem," making consumers the real beneficiaries. Truly returning benefits to consumers and society has always been Qianchuan Door Industry's consistent advocacy. We work earnestly and diligently in door manufacturing. Consumers are our lifeblood; serving consumers and making them real beneficiaries is our lifestyle and moral code. If Qianchuan enters the affordable housing market, the corresponding action the company will take is to firmly remember our consistent principles.