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Exclusive Interview with Liu Rui, Manager of Qianchuan WAKA Dujiangyan Store — WAKA Sparks a New Fashion Trend
In today's increasingly serious product homogenization, people's scrutiny of the overall style of home decoration has become more demanding. Wooden doors have gradually become a highlight in the entire home decoration, not only determining the style of the home but also highlighting the owner's taste.
Stepping into the Dujiangyan Qianchuan Wooden Door WAKA store is instantly a poetic life experience. Here, the aesthetic realm is perfectly combined with woodworking technology, allowing people to completely escape the hustle and bustle of the world. When we touch the texture on the surface of the wooden door, it makes me feel the vibrant breath of the forest. Every wooden door makes one's heart beat faster!
Interviewee: Liu Rui, Manager of Qianchuan Wooden Door WAKA Dujiangyan Store

[Sohu Home]: Manager Liu, hello! As a typical post-80s generation, why did you choose Qianchuan Wooden Door?
[Liu Rui]: Qianchuan Wooden Door, as a major enterprise in Sichuan's wooden door industry, has a brand that has earned full trust from me and many consumers. Seeing its growth, I see its development potential and am willing to develop together with Qianchuan Wooden Door. The WAKA series of Qianchuan Wooden Door is a newly created product line, with very special design and craftsmanship. As a post-80s person, I want to contribute my part, do what I love well, and while promoting the WAKA series of wooden doors to the public, also let more post-80s and post-90s see and choose the wooden doors they love.
[Sohu Home]: In recent years, the phenomenon of product homogenization in wooden doors has been quite serious. For wooden door companies to stand out in the market, original design is very important. What do you think are the design advantages of the Qianchuan WAKA series? Or what attracts you to it?
[Liu Rui]: Its advantage lies in its simplicity and fashion, always giving people a feeling of relaxation, comfort, and ease, without a sense of oppression. What attracts me is its spirit: simple but not simplistic, beautiful but not complicated. Sensitive to trends but not blindly following them, pursuing quality but not luxury. This is exactly the life attitude and social standard that we post-80s in our growth period should have.
[Sohu Home]: The Qianchuan Wooden Door WAKA store is the first in Dujiangyan. How have the sales been in Dujiangyan since its opening three months ago? How have consumers responded?
[Liu Rui]: Sales are quite ideal. As a leading brand in wooden doors and one of the top ten wooden door brands, I am very confident in the sales volume of the Qianchuan WAKA series. Consumer response has been very good. Of course, this is inseparable from Qianchuan's many years of excellent product quality, first-class service level, and continuous innovation in product style design, which has won the favor of many consumers.
[Sohu Home]: What is the market positioning of the Qianchuan Wooden Door WAKA series products? Which consumer group does it target?
[Liu Rui]: Our consumer group mainly consists of those who dare to pursue self-expression and fashion.
[Sohu Home]: Thank you!
Chengdu



