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Changshu Design Elite Association, pioneering new channels for wooden door marketing

　　In recent years, with the development of the market and the improvement of consumption concepts, home decoration companies have played an increasingly important role in the home decoration market. Guided by designers' ideas and overall home decoration configuration plans, they influence more and more homeowners, especially mid-to-high-end homeowners with quality lifestyle demands.

　　In view of this, Qianchuan Wooden Doors Changshu Store took a novel approach for its opening event. After four months of careful preparation, a designers' networking event was grandly held on September 17, 2011, at the Zhongkai International Cuihu Lanting Hotel. The event invited more than 30 top design elites from Changshu and dozens of decoration company executives to discuss the development of the wooden door industry and style positioning in a relaxed and pleasant environment.

　　Mr. Chen, General Manager of the Changshu Store, stated that the reason for choosing the designers' networking event format is that although designers do not directly participate in the sales of wooden door products, they are the style positioners of engineering projects, influencing the entry threshold for wooden door products into projects. They are the only special professional group that can connect the client, contractor, and wooden door suppliers. Mr. Chen hopes to further communicate with designers through the networking event, making designers the "messenger" between Qianchuan and consumers, guiding the "last mile" of close contact between Qianchuan Wooden Doors and consumers, which will generate tremendous value!

　　With the idea of high investment and high return, the Changshu Store prepared valuable gifts for every designer attending the party. The event also included a lottery segment, giving away a series of valuable prizes including iPad tablets and shopping cards. The atmosphere was unprecedentedly enthusiastic, and Qianchuan Wooden Doors won unanimous praise from many well-known designers and decoration companies present. Orders worth millions were signed on the spot.

　　The success of the Changshu Store has provided new ideas for promoting Qianchuan Wooden Door specialty stores. In today's increasingly fierce market competition, besides focusing on terminal channels, we should vigorously expand new marketing channels, pay attention to home decoration companies, engineers, design institutes, and the broader home furnishing market, bringing new momentum to our marketing.

　　Marketing Director Feng Li speaking at the Changshu Design Elite Networking Event

　　Changshu dealer Chen Jijian delivering a speech at the networking event

　　Scene of the networking event

　　Prize drawing

　　Group photo