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Qianchuan Wooden Doors Achieved Great Success at Year-End, Winning the "2011 China Home Consumption Golden Reputation Brand"

　　Editor's Note: A single billboard cannot create an international "Wuliangye," and a big event cannot create a world-renowned "Microsoft." The internationalization and enhancement of the Qianchuan Wood Door brand rely on the accumulation of experience and the passage of time. A successful brand must be based on a good reputation, especially in this era of information explosion, where through traditional media and modern internet platforms like Weibo, the public's good reputation has brought the Qianchuan brand into the spotlight.

　　Qianchuan Wood Door emphasizes "visible recognition" in its brand building process. In 2011, it was awarded China's leading wood door brand, the first China Door Industry Platinum Award, named one of the top ten most followed wood door brands by Sohu.com, listed as a preferred home furnishing brand by SouFun.com, recognized as the most influential brand in the wood door industry by Chengdu Business Daily, voted the most beloved brand by consumers on SouMen.com, and received the Best Popularity Award on the Chinese Internet. In 2011, Qianchuan Wood Door formed a strategic partnership with Runcheng Chuangzhan and was listed among the top ten most influential events in the wood door industry that year.

　　We are grateful for the cultural achievements brought by our ancestors—the Chinese agricultural civilization, grateful for the public's admiration for traditional China, and grateful for the cultural breakthrough from the market noise. Qianchuan has always adhered to the belief of "making doors for life, making doors for joy, making doors for honor," unwavering amidst all changes. Once again, in the cultural return, we respect Qianchuan's dedication to "regarding the career as life," encountering rational consumers, ethical media, and the market economy everyone anticipates.

　　Recently, the award ceremony themed "Reputation and Harmonious Consumption, Online Public Sentiment, Gathering Strength," hosted by Sina Home, China Consumers Association, and China Building Circulation Association, was grandly held in Beijing. After a four-month reputation ranking selection, Qianchuan Wood Door stood out and won the "2011 China Home Consumption Golden Reputation Brand" award.

　　This summit was based on nationwide consumers' recognition and evaluation of various home furnishing brands. The reputation list was ranked by 8 million netizens based on the public's comprehensive impression and evaluation of home furnishing brands. Through scientific and comprehensive evaluation standards, the brands with the best consumer reputation were selected, using "consumer reputation" as the standard to measure the comprehensive strength and brand image of enterprises.

　　As a leading Chinese wood door brand, Qianchuan Wood Door topped the list by adhering to the entrepreneurial philosophy of "making doors for life, making doors for joy, making doors for business." It stems from a three-dimensional mechanism of technological innovation, product innovation, market innovation, and cultural innovation. Starting from product quality, from the dominance of classic products to the launch of "Qianchuan Fashion WAKA," it has formed strong alliances with related academic and industry institutions, aligning design with international concepts. While internationalizing products, it took the lead in introducing international "experiential marketing and interactive marketing," creating "wet marketing." Learning from the success of foreign brands, it transformed from providing high-quality products to becoming a guide for a high-quality lifestyle, launching an "experiential" brand concept.