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Taking a high-level perspective and innovating by reform, 2018 Qianchuan Wooden Doors gathered strong voices!
Although the 2018 New Product Launch and Annual Dealer Conference of Qianchuan Wooden Doors has recently concluded successfully, the speeches made by Qianchuan leaders at the annual meeting regarding the top-level design of Qianchuan's future development strategy and key innovative measures in marketing and design are influencing all Qianchuan family members and playing an important role in the future development of Qianchuan, even having a significant impact on the transformation and upgrading of China's wooden door industry. Today, the editor will take you through the key points from the annual meeting.
Luo Zhengren: New Era, New Qianchuan, New Actions
Chairman of Qianchuan Wooden Doors, Luo Zhengren
At the meeting, Chairman Luo Zhengren of Qianchuan Wooden Doors elaborated in detail on the challenges and opportunities faced by Qianchuan Wooden Doors in the new era of industry transformation and upgrading, as well as Qianchuan's strategic direction under these circumstances, under the theme "New Era, New Qianchuan, New Actions."
Chairman Luo emphasized the comprehensive innovation of Qianchuan Wooden Doors' business model, building a win-win cooperation platform between exclusive stores and the company, strengthening terminal sales efforts; upgrading production processes to improve mechanization and intelligent production levels, further expanding capacity to ensure product delivery times and quality; increasing product research and development to meet rapidly changing consumer demands; continuously introducing outstanding industry talents to further strengthen the management team; and simultaneously enhancing brand promotion efforts to improve Qianchuan's brand influence in the industry and among consumers.
Luo Baitao: Change and Innovation
General Manager of Qianchuan Wooden Doors, Luo Baitao
General Manager Luo Baitao of Qianchuan Wooden Doors explained why Qianchuan has strong development strength under the new era's macro environment, why it insists on continuous innovation and development of new products such as the "Flock" series, and the new marketing transformation model, addressing topics of concern to dealers and consumers.
In his speech, General Manager Luo emphasized that Qianchuan Wooden Doors' new actions lie in change and innovation. Whether it is the "Flock" series launched at the new product launch or the new marketing model, the ultimate goal is to be a leader in the wooden door industry, to provide customers with a brand-new experience, and to achieve win-win cooperation, leading Qianchuan into a new era.
Jiang Chunming: Remember the Original Aspiration, Keep Moving Forward
Special Assistant to the Chairman of Qianchuan Wooden Doors, Jiang Chunming
Jiang Chunming, Special Assistant to the Chairman of Qianchuan Wooden Doors, spoke about how Qianchuan Wooden Doors is adapting to the development trends of the wooden door industry under the new era and new opportunities, how to meet development challenges, and how to seize development opportunities.
Jiang Chunming said that under the new Qianchuan and new journey, all Qianchuan people should remember the original aspiration of providing Chinese consumers with high-quality wooden door products and services, becoming the solution provider for consumer products and service plans, and continue to work hard in their positions. Finally, he elaborated in depth on the vision and mission, strategic thinking, strategic goals, and main strategies under the theme of new goals and new actions.
Lin Guan: 2018 Qianchuan Wooden Doors Marketing Policy
Deputy General Manager of Qianchuan Wooden Doors, Lin Guan
The new marketing policy for 2018 is very important to every dealer and many consumers. Deputy General Manager Lin Guan explained the 2018 marketing center organizational structure, national exclusive store reward policies, exclusive store advertising policies, exclusive store investment policies, and more.
For example, regarding the exclusive store advertising policy, Lin Guan pointed out that the 2018 advertising policy distinguishes between brand image advertising and traffic-driving sales advertising, and strictly requires application timing, placement locations, target audiences, qualification requirements, and subsidy methods for each.
Zhang Shaoming: When Technology Meets Craftsmanship, Miracles Happen
Deputy General Manager of Qianchuan Wooden Doors, Zhang Shaoming
Product quality is the foundation for enterprise survival and development. Deputy General Manager Zhang Shaoming stated in his speech that when technology combines with craftsmanship, miracles will definitely happen.
He pointed out that in 2018, the Qianchuan Wooden Doors Manufacturing Center is seriously making various adjustments to achieve comprehensive production improvements. Specific measures include: increasing investment in product research and development and implementing product upgrades, including the launch of the new "Flock" series and optimization of several existing product series; implementing scientific management and standardizing production operations; improving production process levels to shorten delivery cycles; and optimizing organizational structure to build an efficient team.
Group photo of the heads of production lines at Qianchuan Wooden Doors Manufacturing Center
In his speech, Zhang Shaoming also introduced the current specific production processes, advanced technologies, and production management at Qianchuan Wooden Doors. For a long time, Qianchuan Wooden Doors has been committed to developing production patents and introducing advanced production equipment, while consistently optimizing organizational structure and cultivating management personnel in production and management. After long-term talent cultivation, Qianchuan Wooden Doors has formed a highly efficient, mature, and dynamic production management team.
E Likai: Innovation and Direction of Integrated Solutions in 2018
Design Department Manager of Qianchuan Wooden Doors, E Likai
This is a new era of customization. At the meeting, E Likai, Design Department Manager of Qianchuan Wooden Doors, explained three questions: what is customization, which products are included in customization, and how we should proceed. He said the design department will continuously strive to improve design, measurement handover, and pre-sale design support, while persistently advancing in new product launches, production line upgrades, design software integration with manual and automated equipment, and systematization and standardization of customized products.
Zhao Zhifu: Establish Benchmarks and Increase Support for New Stores
Marketing Department Manager of Qianchuan Wooden Doors, Zhao Zhifu
At the conference, Zhao Zhifu, Marketing Department Manager of Qianchuan Wooden Doors, pointed out that in 2018, the marketing department will first increase support for new stores, using various measures to help new stores establish a solid local presence while further expanding Qianchuan's market share; second, strengthen various training for exclusive stores, with two large-scale training events planned in 2018, inviting nationally renowned consulting firms to conduct training and promotion for Qianchuan exclusive stores across the country; third, continue to vigorously support key stores, establish store benchmarks, and showcase high-quality images.
Jing Fei: Leading by Example, Leveraging the Few to Influence the Many
Sales Department One Manager of Qianchuan Wooden Doors, Jing Fei
At the conference, Jing Fei, Sales Department One Manager of Qianchuan Wooden Doors, elaborated on the questions of "what to do" and "how to do it" for Sales Department One. Regarding "what to do," Jing introduced the responsibilities of regional managers in Sales Department One and set sales targets for each. He said Sales Department One has the confidence to fight side by side and the determination to overcome obstacles. Regarding "how to do it," Jing pointed out that Sales Department One will focus on key points, identify typical cases, lead by example, leverage the few to influence the many, and maximize value with limited effort.
Zhang Kunwen: Clear Positioning, Good Service and Optimization
Zhang Kunwen, Manager of Sales Department II at Qianchuan Wooden Doors
Zhang Kunwen from Sales Department II of Qianchuan Wooden Doors first explained the division of team responsibilities. Then he told the dealers that as a high-end wooden door manufacturer in China, Qianchuan Wooden Doors has its own brand positioning. In 2018, Sales Department II will focus on unifying and optimizing store image and samples, presenting the best Qianchuan store image. At the same time, it will strengthen the cultivation of model stores in major regions and regional benchmark stores, fostering a group of high-quality Qianchuan exclusive stores. Finally, Sales Department II will further enhance services, eliminating issues such as unanswered problems, formal visits during business trips, and not answering phone calls.
