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The Days Growing Together with Qianchuan — Interview with Luo Guangchun, Deyang Distributor of Qianchuan Wooden Doors

　　It has always been said that among the dealers of Qianchuan Wooden Doors, there is a "veteran" figure in Deyang. Therefore, taking advantage of the opening of the Qianchuan Wooden Doors Deyang specialty store on April 21, visiting this "veteran" dealer almost became the primary purpose of this trip. Now, let's follow the reporter to meet this "old" dealer who has been operating Qianchuan Wooden Doors for 12 years — Luo Guangchun.

　　Twelve years, the zodiac changed from the Gengchen Year of the Dragon to the Renchen Year of the Dragon, completing a full cycle on the Chinese zodiac wheel; twelve years can take a person from elementary school enrollment to high school graduation; twelve years can allow an entrepreneur to go from poverty to great wealth; twelve years can also take someone from the vibrant youth stage into young adulthood, then middle age, and finally into old age; twelve years can change many things... In these turbulent twelve years, Luo Guangchun has changed, moving from youth into middle age, but his title as a Qianchuan Wooden Doors dealer has never changed. He has steadfastly remained in his dealer position, growing together with Qianchuan Wooden Doors. Mr. Luo, who has grown alongside the company, is also gradually fulfilling Qianchuan Wooden Doors' ideals, bringing the company's spirit, cultural philosophy, and first-class products to enrich the lives of countless families.

　　(Deyang dealer Luo Guangchun)

　　After 12 years, steadfast at Qianchuan

　　On the afternoon of the 20th, because the specialty store was about to reopen after renovation the next day, he was busy in the store and never stopped. He looked here and walked there, carefully inspecting every detail in the store, occasionally asking: Should we put a vase with flowers on this dining table to make it look better? Is this product catalog too old and should be replaced? Are these balloons too densely packed, causing inconvenience for customers entering the store? ... Many questions were raised by him, showing that he treats Qianchuan like his own child, focusing on every detail with care, wanting to present the best side to everyone.

　　The reopening of the Qianchuan Wooden Doors specialty store after renovation is like marrying off one's own daughter, with no room for neglect: the store's signboard is the largest among Qianchuan Wooden Doors specialty stores; the store area has also set a new record in Qianchuan's history; the store even designed a rockery water pond where goldfish swim happily, a design rarely seen in other specialty stores; even the simple wallpaper was searched for throughout the city for a long time before finally being found. The reporter pointed at the wallpaper and asked, "Is this the wallpaper? It doesn't seem particularly special." Mr. Luo smiled and replied, "You don't know. Wallpaper sellers are everywhere, with various styles and patterns, so there are many choices. But finding wallpaper that matches the store's decoration style is quite difficult. We searched all over the city, visiting wallpaper sellers big and small. At first, we felt tired of running around and thought about just settling for something close enough. But after visiting each place, we still thought maybe the next one would have what we wanted, so we kept searching. I think I just can't settle, like in love, you really can't settle. In the end, we finally found it." Willing to spend on the "dowry" for the "Qianchuan daughter" and send her off splendidly is the best interpretation of Mr. Luo's philosophy that "the store and quality must match."

　　When Mr. Luo talked to the reporter about this philosophy, he said: "You see, now that Qianchuan has grown strong, if I can't keep up with Qianchuan's development pace and the store remains the same as years ago, wouldn't it be very outdated? So this renovation, I wanted to do it well, to match Qianchuan's current brand status and quality, to keep up with the development and trends of Qianchuan Wooden Doors. I think I am committed to Qianchuan."

　　Also consistently sticking with and growing alongside Qianchuan are the specialty store sales assistants Sister Li, Sister Huang, and installer Master Ou. The shortest service time among the three is eight years, the longest eleven years. Being able to work in one place for so long, through Sister Li and Sister Huang's stories, we finally understand the real reason.

　　Sister Li said: "I've been with Qianchuan for so many years. Over these years, there were better places to go and I thought about leaving, but my feelings for Qianchuan made it impossible. Now, Qianchuan is like family, and family ties keep me here. If I were to leave now, I definitely wouldn't feel comfortable."

　　Twelve years ago, the bond with Qianchuan began

　　Speaking of the bond with Qianchuan twelve years ago and starting to raise the "Qianchuan daughter" was really a coincidence. Mr. Luo said: "At that time, a friend of mine was the marketing director at Qianchuan. Back then, Qianchuan was still small and sales were not ideal. So he came to me and asked if I was willing to be a Qianchuan dealer. I had many concerns and thought about it for a long time, but in the end, I took on the dealership rights for Qianchuan Wooden Doors. I was uncertain and somewhat nervous at the time."

　　When asked why he chose Qianchuan Wooden Doors back then, Mr. Luo said: "Among many brands, I chose Qianchuan Wooden Doors. Undeniably, the friendship played a role, but more importantly, I had previously worked in home building materials and had some understanding of the industry. I had enough confidence in Qianchuan Wooden Doors' brand prospects. After twelve years of ups and downs, Qianchuan is developing better and better, already possessing strong brand advantages and recognition. But to reach the top and go global, it still requires a gradual process. In this process, products, promotion, and sales all need great effort and extensive improvement. Of course, this requires joint efforts from dealers and manufacturers. I believe we will create a better market environment and brand."

　　Twelve years, growing with Qianchuan

　　In the early days of raising the "Qianchuan daughter," Qianchuan was still a very young infant. At that time, Mr. Luo, a layman, acted as both father and mother, which was very difficult. Looking back, Mr. Luo still remembers clearly: "Qianchuan's scale was really small then, brand awareness was low, and development was not as good as now. People said they had never heard of Qianchuan, let alone trusted it. Many people bought doors from small workshops for renovations because they were affordable and convenient. For a long time, no one paid attention to us. We were anxious and doubtful, but there was no choice. Since we had started, we had to keep going. If customers didn't come, we went to find them, running sales all over the city, posting ads everywhere, and doing all kinds of promotions... We tried every possible method. Gradually, more people came to inquire, and business improved slowly, continuing until now. This year, our sales shifted from outward to inward, from one-way product introduction to a dual emphasis on culture and product, focusing more on store sales and cultural promotion, combined with various group buying, online shopping, and other emerging models to continuously expand the sales market and better promote Qianchuan's culture and products."

　　Twelve years, experience at Qianchuan

　　With the continuous development of Qianchuan Wooden Doors, as a distributor, we have also been growing. Twelve years is not a short time. Given the current chaos in China's business environment, being able to stick to the same industry and brand is a miracle. During these 12 years of persistence, we have accumulated experience and developed a unique sales approach belonging to Qianchuan and ourselves through overcoming difficulties: "I feel that over the years of operation, it has become simpler, summarized in two points: first, honest operation; second, attentive service."

　　Firstly, honesty is not only the most important quality for merchants in business but also a key quality for consumers to remain loyal to and promote a brand. Honesty means not exaggerating or deceiving consumers during sales, and also courageously taking responsibility in after-sales service. When customers encounter quality or installation issues, we admit shortcomings and take responsibility. While honesty is crucial in business, multi-channel operations are also necessary. In the past 12 years, our early operations focused mainly on market outreach, treating stores as a rear base and undervaluing retail. Today, with a weak market and diverse consumer choices, we actively engage in integrated sales activities in the same region: retail, home decoration, engineering, distribution, online shopping, group buying, and more, all advancing simultaneously with honest operations to meet challenges and avoid risks.

　　Secondly, attentive service centered around the product: a "brand" is not built overnight but forged through repeated trials. Through this process, a complete service system should be developed. Service not only extends the product's lifespan but also continuously conveys a responsible brand image to consumers, achieving a win-win for both distributors and the company. Service and sales complement each other and can be divided into three stages: pre-sale, during-sale, and after-sale services. In the first stage, pre-sale service, our sales guides carefully introduce products, functions, and brand advantages to every customer who visits our store, regardless of whether they buy, never neglecting any consumer or potential client. During-sale service includes free home delivery and installation for every customer who orders products. After-sale service involves maintaining a customer information database and conducting regular and irregular phone follow-ups to understand each customer's product usage, protecting the brand image and customer interests.

　　Through this series of measures, facing customers with honesty and moving consumers with the simplest actions is our most effective business experience.

　　Twelve years, the future with Qianchuan.

　　Having walked through twelve years with Qianchuan, General Manager Luo has his reflections: Qianchuan is like a big family, and we distributors are part of this big Qianchuan family. We are all brothers and sisters, one family. When our distributor family members face difficulties, the "parents" at the factory immediately help us solve problems. This deeply moves and impresses me. The tacit understanding and feelings built here are beyond words.

　　As a member of the Qianchuan family, General Manager Luo said at the end of the interview: "I hope that in the future, Qianchuan can become stronger, more refined, and more meticulous, following a boutique path to realize the corporate vision of 'building an excellent brand in China's wooden door industry and becoming the wooden door supplier that Chinese people look forward to.'"