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Qianchuan Holds Symposium on the Publication of "Qianchuan Role Models"

　　In May 2013, the book launch event for "Qianchuan Role Models" was held in the conference room on the fourth floor of the office building of Chengdu Qianchuan Wood Industry Co., Ltd. Luo Zhengren, Chairman of Qianchuan Wood Industry Group, the heads of various departments, and role models Liu Huiming, Luo Guangchun, Shi Hanpin, Xie Dongfeng, Mou Ke, Mo Yi, and others attended the launch event.

　　Scene of the launch event

　　"Qianchuan Role Models" is a collection of interviews and major events of Qianchuan in 2012. In 2012, 13 Qianchuan employees wrote the story of Qianchuan in their respective positions, sharing their work experiences and their deepest feelings for Qianchuan. They include distributors from the frontline market as well as personnel from various company management departments. The book also includes highlights from the 2012 Qianchuan Night New Year Gala. The collective wisdom and voices have merged into this book "Qianchuan Role Models," which will inspire more Qianchuan employees to learn from these role models and keep moving forward.

　　The launch event was hosted by Zhou Xingqi, Director of the Qianchuan Wooden Door Brand Operation Center. He said, "The intention of publishing this book by Qianchuan Wooden Door is to enable everyone to discover information in 'Qianchuan Role Models' that can be learned from, critiqued, referenced, and summarized." All participants highly praised and appreciated the publication of "Qianchuan Role Models." Those selected as annual role models felt very proud and aware of the pressure and responsibility on their shoulders.

　　Everyone expressed their views on "Qianchuan Role Models." Wu Ping, Director of the Customer Service Center, mentioned, "Being selected for 'Qianchuan Role Models' and featured on the cover makes me very proud, but even more so responsible. Responsibility and pressure coexist; this book will urge me to study harder and devote myself wholeheartedly to my work."

　　"Why is Qianchuan surpassing others?" This is a major question many have about the rapid development of Qianchuan Wooden Door in recent years. Shi Hanpin, a distributor from Guangyuan, spoke about this at the launch event. He believes, "On one hand, it is due to Qianchuan Wooden Door's excellent product quality and after-sales service. The products are genuine, not fake, with solid internal structures. The growth and long-term development of a company rely on a steady and solid approach." He continued, "On the other hand, Qianchuan's success also depends on the marketing strategies of the senior management. The development of a company needs to be accompanied by brand enhancement, and culture is the best way to understand a company." He hopes that in the future development process, cultural communication and corporate development will penetrate each other and continue to grow stronger.

　　Everyone reached a consensus on cultural communication and brand building. Qianchuan will continue to innovate and forge ahead, refining and exploring more culture that can represent Qianchuan. Several specialty store leaders expressed that in future development, they will act as promoters of Qianchuan's brand culture, with the responsibility and obligation to let more consumers understand and fall in love with Qianchuan.

　　Chairman Luo Zhengren

　　Finally, Chairman Luo Zhengren shared his views on the publication of "Qianchuan Role Models." He fully affirmed the value and significance of the book and requested the company to distribute the book to every employee and every specialty store. He said, "Qianchuan's rapid development is inseparable from good products. Our products: good wood materials, good adhesives, good paint, good equipment, good employees, but good quality needs consumer recognition. Letting more people know about it and brand communication is also key. In this fast-developing era, we must keep pace with the times. While you are advancing, others are also advancing. The difference in speed determines the level of development and advancement, so we must remain vigilant and continuously enhance the brand value of Qianchuan Wooden Door." He mentioned that "Qianchuan Role Models" is a major innovation in the cultural development of Qianchuan Wooden Door and is considered the first book published in this form in the wooden door industry.

　　Group photo