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Luo Zhengren, Chairman of Qianchuan Wood Industry Group, interviewed by SouFun.com

　　On June 28, in response to the rapid increase in sales growth and expanding market share of Qianchuan Wooden Doors, Luo Zhengren, Chairman of Qianchuan Wood Industry Group, was invited for an exclusive interview with SouFun.com. As a Chinese wood products expert and Executive Vice President of the China Wooden Door Association, Chairman Luo revealed multiple reasons why Qianchuan Wooden Doors have gained market recognition and provided a comprehensive analysis of the brand's strength.

　　(Chairman Luo Zhengren)

　　Compared with the same period last year, Qianchuan Wooden Doors' sales growth rate reached as high as 35%, while the overall building materials market has experienced varying degrees of decline due to real estate regulation policies. The chairman provided a detailed analysis of this phenomenon, emphasizing, "Qianchuan has nearly twenty years of professional experience in door manufacturing, which many small companies cannot match. Most importantly, Qianchuan wooden doors offer high cost performance and are the best choice for many mid-to-high-end customer groups." Qianchuan Wooden Doors always adhere to the principles of serving the public and pursuing quality, with green, environmental protection, innovation, and surpassing as the core corporate philosophies, earning consumer word-of-mouth. The chairman stated, "The wooden doors we produce are made of genuine materials; consumers can see them from afar, inspect them closely, touch them, feel assured, and use them long-term with confidence; quality is guaranteed. Experienced home decorators and consumers with certain quality-of-life requirements mostly choose Qianchuan. In Sichuan, especially in Chengdu, many people have already gotten used to using Qianchuan."

　　Moreover, Qianchuan Wooden Doors has cooperated with many large domestic real estate companies, forming long-term strategic alliances with giants such as Evergrande, Longfor, Vanke, and China Overseas. The chairman stated that Qianchuan's share of refined decoration projects in Chengdu reaches as high as 60%. In recent years, the cooperation strategy has extended to places like Xi'an, Chongqing, and Hainan.

　　When asked by reporters about the large volume of orders and many consumers' feedback regarding recent delays in Qianchuan Wooden Doors, the chairman expressed sincere apologies for the delays but insisted that products must be produced strictly according to formal processes to ensure quality. He said this is responsible both to consumers and to the Qianchuan brand. He told SouFun.com reporters that production restructuring is underway. Before national standards for wooden doors are introduced, the next step is to achieve partial standardization of production, meaning large-scale production of components. By standardizing product components as much as possible, inventory can be stored during off-peak seasons and assembled directly during peak seasons, saving time and improving efficiency. SouFun.com reporters highly praised the chairman's advanced ideas.

　　Finally, the chairman gave a detailed explanation of the marketing system, after-sales service system, talent management system, and brand operation system.

　　Because Qianchuan continuously adapts to market changes and keeps optimizing, it continues to develop better and better. At the same time, the chairman attaches great importance to the significant social meaning of Qianchuan Wooden Doors' development. He said, "Qianchuan not only produces the products needed by society and provides important support for building thousands of beautiful homes, but also contributes to the country's economic construction. Qianchuan will continue to pursue high quality and better serve the public."