Chengdu
-
Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Famous Trademark Evaluation Expert Group Inspects Qianchuan Wooden Doors
On August 20th, Zhou Tianming and Chen Hong, members of the Chengdu Famous Trademark Evaluation Expert Group, visited Chengdu Qianchuan Wood Industry Co., Ltd. Accompanied by Section Chief Han Yong and other leaders from the Trademark Section of the Wenjiang District Administration for Industry and Commerce, they conducted an inspection of Qianchuan Wooden Doors as a famous trademark of Chengdu and provided further guidance on the trademark application work.
Qiu Qingjian, Assistant General Manager of Qianchuan Wood Industry Group, Chen Huilin, Director of Human Resources and Administration, Zhou Xingqi, Director of Brand Operations, Ren Baizhou, Manufacturing Director, and Zhuo Dan, Director of External Relations, warmly welcomed the leaders on behalf of the company and participated in the entire inspection. The meeting conveyed the enthusiastic anticipation for Qianchuan Wooden Doors to be recognized as a famous trademark of Chengdu and provided a detailed report on the registration, use, and brand application process of the "Qianchuan" trademark.
Meeting scene
Director Chen, Director of Human Resources and Administration, first reported on Chengdu Qianchuan Wood Industry Co., Ltd.'s application for the Chengdu Famous Trademark, mainly introducing in detail the development of Qianchuan Wooden Doors, company honors, and the registration, use, and application status of the "Qianchuan" trademark. Qianchuan Wooden Doors, with 27 years of wooden product manufacturing history and 17 years of professional wooden door production, is the earliest and largest solid wood door manufacturer in Sichuan Province. It has a significant brand effect and has been rated as China's "Most Influential Brand in the Wooden Door Industry." The "Qianchuan" brand wooden door series produced by the company has been awarded the "Sichuan Famous Brand" honor by the Sichuan Provincial Government.
The company adheres to the corporate ideal of "building an excellent brand in China's wooden door industry and becoming the wooden door supplier that Chinese people look forward to," with the motto "Be honest and steady, work diligently on doors." The company attaches great importance to the creation and promotion of the Qianchuan brand, firmly establishing trademark awareness: it has specially formulated the "Trademark Management System," established a trademark usage ledger, set up a VI system, and strictly follows the responsibilities of trademark design, formulation, and registration to standardize trademark use. Advertising methods are diversified to fully achieve the strategic goal of building an excellent brand.
Chengdu Qianchuan Wood Industry Co., Ltd.'s application for the "Chengdu Famous Trademark" aims to further enhance the company's credibility and brand image, while also protecting the rights and interests of the broad consumer base, continuing to lead the healthy development of China's wooden door industry.
The trademark evaluation experts conducted an in-depth on-site inspection of Qianchuan Wooden Doors. After listening to the report, they highly praised the achievements of Qianchuan Wooden Doors' brand strategy. Various promotional materials printed with the "Qianchuan" trademark, including flyers, product brochures, company internal publications, work uniforms, tote bags, paper cups, and envelopes, perfectly demonstrated the innovation of the Qianchuan brand. Finally, the expert group conducted an on-site verification of relevant supporting materials, reviewing and verifying the authenticity, legality, and accuracy of the company's application materials according to the standards and requirements for applying for the Chengdu Famous Trademark, and provided valuable opinions and suggestions on the company's brand development and innovation.
