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Cultural Heritage, Civilizational Development — Qianchuan Wooden Doors Holds 2014 Year of the Horse Commencement Ceremony

　　"Crackling and popping..." Amid the continuous sound of firecrackers and accompanied by the first snow of 2014 swirling in the sky, on the morning of February 10th, Qianchuan Wooden Door's Chengdu base and Hubei Central China base simultaneously held the 2014 Spring Festival opening worship ceremony, wishing the company a prosperous start in the Year of the Horse, praying for the company's thriving development, flourishing business, and the safety and well-being of employees in the new year. Qianchuan Wood Industry Group Chairman Luo Zhengren, together with the company's management, solemnly participated in this worship event. Some employees came to the scene to pray for safety and good fortune, taking advantage of this auspicious momentum.

　　A good start

　　In ancient times, the emperor worshipped heaven and earth, feudal lords and officials worshipped mountains and rivers, and common gentry and people worshipped ancestors and the kitchen god. Qianchuan's worship event followed traditional Chinese sacrificial rituals and practices, such as incense burning, offering wine, presenting tribute fruits and food, and using a bright red rooster as the sacrificial animal. Folk customs believe that fresh blood has the power to dispel ghosts and evil spirits, serving as a talisman to ward off evil, symbolizing a prayer for safety.

　　The Qianchuan Spring Festival opening worship ceremony was held in a solemn and quiet atmosphere. Chairman Luo Zhengren stated, "The worship ceremony expresses respect for all things in heaven and earth, and the longing and prayers for a beautiful vision. In ancient times, the emperor worshipped heaven and earth to ensure national stability, prosperity, and the safety of the people. Our ceremony inherits China's thousand-year-old folk culture, respecting heaven and earth, while praying for the company's prosperous business and the safety of employees. We wish everyone a thriving career and peaceful harmony in the new year."

　　Scene of the worship ceremony

　　Many veteran employees who have been with Qianchuan for over ten years said that such a ceremony is held every year at the Spring Festival opening, which has almost become a cultural tradition of Qianchuan and a belief of its people. Worship is a faith and sincere reverence for heaven and earth, as well as a kind thought and good deed. Like beliefs around the world, worship as part of traditional Chinese culture fully demonstrates the Chinese people's profound respect for all things and heaven and earth. Qianchuan people, with this emotion and faith, continue to develop and create, striving for the great rejuvenation of the Chinese nation.

　　The year 2013 was a fruitful year for Qianchuan's development and also a challenging one. In the brand-new 2014, Qianchuan expressed its good wishes for the company's new year and new development by holding a traditional opening ceremony, wishing the company to base itself on the two major production bases in Chengdu and Central China, expand a broader market, continue the current good momentum, improve quality, and create new brilliance.