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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Luo Zhengren, Chairman of Qianchuan Wooden Doors, Inspects Xichang Specialty Store
In the sunny April, all trees compete to flourish. On the occasion of the grand reopening of the Qianchuan Wooden Door Xichang Specialty Store, Luo Zhengren, a Chinese wood product expert, Executive Vice President of the China Wooden Door Association, and Chairman of Qianchuan Wood Industry Group, inspected the Xichang store to guide it in serving local consumers more effectively.

Since Qianchuan Wooden Door settled in Xichang in 2005, under the diligent management of Xie Dongfeng, the store, which was previously only about 40 square meters, achieved a 50% market share locally, establishing a good brand image for Qianchuan in Xichang with high-quality products and services. However, Xichang dealer Xie Dongfeng always wished to find a large store in Xichang to meet the growing demands of the Qianchuan brand and consumers for doors. After years of unremitting efforts, this dream has finally come true. The newly reopened store, whether in store image design or overall layout planning, strictly follows the latest decoration standards of Qianchuan Wooden Door, creating the best choice for consumers to purchase doors from multiple sensory aspects such as details, culture, environment, accessories, and experience.

"Keeping pace with the times, shining with the sun and moon!" This time, Chairman Luo personally visited the Xichang specialty store despite his busy schedule. As an industry expert, he could examine the store from a professional perspective and offer effective suggestions. Chairman Luo praised the store's first-class facilities, high-end, grand, and solemn store image, quality service, and the positive spirit of the staff. He emphasized that wooden door specialty stores should highlight the perfect combination of wood products, integrating high-end and grand product displays with harmonious accessories to present the profound connotation of wood culture to consumers. At the same time, he pointed out some shortcomings in details, such as lighting settings. He suggested that lighting should be adjusted according to the products and weather to maximize product advantages. "We need to create a warm purchasing environment from an overall sensory perspective so that customers can feel the warmth of home while selecting wooden doors in the store." The chairman conducted a detailed inspection from multiple aspects and angles and provided careful guidance.
The perfect transformation of the Xichang specialty store will help Qianchuan Wooden Door better serve new and old customers in Xichang. The chairman finally emphasized the need to wholeheartedly maintain the brand and customer relationships, provide excellent service, comprehensively improve the service level and spiritual cultural value of the specialty store, and bring quality, high-end, healthy, and environmentally friendly home living to a broad range of customers.
Chengdu



