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Discussing Business Worldwide, Developing Qianchuan — Sichuan University Business School EMBA Elites Gather in Qianchuan to Explore the Path of Enterprise Development

　　On the afternoon of June 13, Dr. Cao Qilin, Executive Deputy Director of the EMBA Education Center at Sichuan University Business School, organized more than 20 EMBA elites from Sichuan University to visit and inspect the Qianchuan Wooden Door production base in Chengdu. A salon on the path of enterprise development was held: using Qianchuan's current development status as a reference, from the perspective of industry pattern and market environment, they sought breakthrough development for Qianchuan, conducting in-depth exchanges and discussions on site.

　　Observing the production workshop

　　Visiting the showroom

　　As is well known, EMBA is an elite education focused on career development and emphasizes practical management skills. In terms of training methods, it stresses the operation and application of management knowledge; in teaching, it places great importance on case studies and practical analysis. At the same time, EMBA students are an outstanding group among their peers, having achieved a certain degree of success. The EMBA students visiting Qianchuan are elites from various industries, with profound and unique insights into the market economy, and possess relatively rich experience and theoretical knowledge in enterprise management.

　　Luo Baitao, General Manager of Qianchuan Wood Industry Group and an outstanding student of the 2013 Spring Class of Sichuan University Business School EMBA, warmly welcomed the visiting EMBA alumni of Sichuan University Business School. He led the group to visit the production frontline and wooden door showroom, providing detailed introductions on the wooden door production process, product manufacturing technology, main products, and the current development status of the enterprise. During the visit, the alumni showed great interest in Qianchuan's products and development.

　　Through 28 years of history and accumulation, Qianchuan Wooden Door has developed into an important wooden product manufacturing enterprise in China, ranking first in comprehensive strength in western China. It is the executive vice-chair unit of the Wooden Door Professional Committee of the China Timber Circulation Association, a drafting unit of the National Standard for Wooden Doors and Windows by the Ministry of Construction, and has received numerous honors such as "China Famous Brand," "Top 30 Wooden Door Brands in China," and "Sichuan Famous Brand." Qianchuan has won widespread consumer and upstream real estate developer acclaim with its good product quality, complete marketing service, and after-sales service system. However, as a low-profile industry, wooden doors have low entry barriers, low concentration, and strong regional characteristics, making it difficult to form a significant scale. Additionally, the industry's non-standardized production and low mechanization greatly limit its high-level development.

　　At the exchange meeting, Luo Baitao elaborated in detail to Dr. Cao and the alumni on Qianchuan's current development status, as well as the development trends and patterns of the entire wooden door industry. He presented an overall plan for national strategic expansion and future development trends, gradually achieving cross-regional and cross-industry integration to build a new type of wooden product manufacturing enterprise known nationwide for industrialization and industrial development.

　　Exchange discussion

　　The EMBA elites present praised Luo Baitao's foresight and comprehensive plans, actively offering suggestions and opinions from perspectives such as production models, marketing models, sales channels, and product innovation. The hottest topics like e-commerce, environmental protection, exclusive customization, and brand extension were all part of their discussions. Everyone is full of confidence and hope for Qianchuan's future development.

　　In conclusion, Luo Baitao emphasized that Qianchuan Wooden Door will seize opportunities, stand at the industry's commanding heights, and achieve enterprise transformation and upgrading. Amid changes in the market environment, it will continuously adapt to new situations, innovate new technologies, cultivate new talents, ensure product quality and service, and become the most competitively core wooden product manufacturing enterprise nationwide.

　　"Understanding business and transforming the world," just like the mission of Sichuan University Business School EMBA, this visit by Sichuan University EMBA elites to Qianchuan was a vivid and lively mobile classroom. After systematic learning of management knowledge, entering enterprises and going deep to the frontline organically combines theory and practice, effectively enhancing the strategic vision and leadership style of enterprise managers, providing a solid foundation for enterprises to grow bigger and stronger.

　　Group photo