Chengdu
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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Brand and honor above all, Qianchuan Wooden Doors, together with Oppein, Power Dekor, and Tmall Home, jointly lead the top ten home furnishing brands in China.
On July 19, 2018, at the "2018 Second China Home Furnishing Brand Conference and 2017-2018 China Home Furnishing Top Ten Brands Release" hosted by Beijing Business Daily, with Tencent Home as the chief strategic partner and supported by Xinhua Home, NetEase Home, Phoenix Home, and The Beijing News as joint media, Qianchuan Wooden Doors, with its strong comprehensive strength and excellent market performance, was awarded the title of "Top Ten Wooden Door Leading Brands" alongside TATA Wooden Doors, Mengtian Wooden Doors, and Oppein Wooden Doors in front of more than 100 industry-leading brand leaders and 500 home furnishing practitioners, once again proving the industry's recognition of Qianchuan Wooden Doors.
The conference was grandly held in the capital Beijing and is the most grand annual brand event in China's home furnishing industry. The conference included industry association leaders such as Zhang Guolin, chairman of the Wooden Door and Window Professional Committee of the China Timber and Wood Products Distribution Association, and Yin Chao, secretary-general of the Jingpai Home Brand Alliance, with about 500 industry elites participating. The meeting released 33 top ten brand lists covering 330 brands and more than 40 sub-sectors, and through sessions such as "intelligent sharing, authoritative release, blacklist exposure, J20 Home Leaders Roundtable Summit, and top ten brand announcements," it sparked deep and broad discussions among brand parties, reflecting on the responsibilities an excellent brand should bear.
In addition to the "Top Ten Wooden Door Leading Brands," the conference also released authoritative lists including "Top Ten Flooring Brands," "Top Ten Custom Home Leading Brands," "Top Ten Internet Furniture Platforms," "Top Ten Solid Wood Furniture," "Top Ten Imported Sleep Brands," and "Top Ten Door and Window Brands." Many well-known brands familiar to consumers, such as Power Dekor Flooring, Oppein, Sophia, Nature Flooring, and Tmall Meijia, were also listed. These brands hold significant status in their respective sub-sectors.
The top ten home furnishing brand lists released at this conference are the most authoritative. The conference is based nationwide, including overseas, with reference to Beijing, targeting various sub-categories of the entire home furnishing industry. The "2017-2018 China Home Furnishing Top Ten Brands" were selected from five dimensions: first, surveys and evaluations by mainstream media home editors; second, certification and recommendations by presidents and secretaries-general of professional associations in various home furnishing fields; third, self-recommendations and mutual recommendations by leading industry enterprises; fourth, store presentations and big data references from mainstream channels such as Easyhome and Red Star Macalline; fifth, quality report releases from various levels of quality inspection agencies.
After comprehensive evaluation of brands selected from the five dimensions, a final list of 33 "Top Ten Brands" best representing the development trend of China's home furnishing industry in 2017-2018 was formed and publicly released by Wu Houbin, editor-in-chief of Beijing Business Daily's Home Industry Weekly, at the 2018 Second China Home Furnishing Brand Conference.
Qianchuan Wooden Doors winning the "Top Ten Wooden Door Leading Brands" not only indicates that Qianchuan bears greater responsibility and pressure in the entire wooden door industry but also confirms that Qianchuan is continuously speaking through products and services amid fierce competition, leading the industry forward through ongoing powerful reforms.
What is a "leading brand"? It should lead the industry in all aspects. In March 2018, Qianchuan Wooden Doors held a grand 2018 new product launch and dealer annual meeting in Chengdu. At the meeting, Luo Zhengren, chairman of Qianchuan Wooden Doors, presented new explanations on the industry's and company's future development directions. In 2018, Qianchuan is rapidly transforming in technology upgrades, operation models, craftsmanship innovation, industrial scale, and service concepts, committed to providing Chinese consumers with high-quality wooden door products and services, becoming the solution provider for consumer products and services, aiming to bring the most comfortable wooden door use and home experience to consumers.
Behind every honor lies the unique craftsmanship of the door enterprise. Over its 32 years of development, Qianchuan Wooden Doors has remained consistent, never forgetting its original intention to treat quality as life, insisting on solid wood doors, solid wood cores, and meticulous carving and polishing. In the future, Qianchuan will continue to deepen reforms and lead the wooden door industry toward sustained and healthy development.
In recent years, as a pioneer of high-quality wooden doors in China, Qianchuan Wooden Doors took the lead in launching a brand image strategic development plan. While adhering to the "craftsman spirit," it also adopts a customer value orientation and the principle of meeting customer needs, innovating and starting a new round of brand image upgrades. While continuing to focus deeply on the wooden door field, it has also incorporated integrated decoration into its industrial scope.
In 2018, Qianchuan's nationwide offline showrooms debuted with a brand-new image, offering a new experience of wooden door performance and rapid development of new products. Following the "Muyu" solid wood door series, the "Flock" series of wooden doors was launched again. The new series won widespread market attention with a brand-new design concept, leading market fashion trends. Nearly 100 new stores were added in the past year on top of 480 exclusive stores nationwide. The market channel "Young Eagle Plan" was further implemented to provide consumers with more convenient one-stop experience services.
At the same time, Qianchuan Wooden Doors has reached brand strategic cooperation with nationally renowned real estate companies such as China Evergrande Group, China Railway Construction, Zhongnan Real Estate, Country Garden, China Overseas Property, Kaisa Group, China Resources, CITIC Real Estate, and Blu-ray BRC. This cooperation is not limited to deep supply of wooden door products but has also initially taken shape in the integrated decoration sector.
To bring consumers a "better value experience," Qianchuan Wooden Doors elevated "brand experience" to a strategic level, vigorously implementing the "Brand Experience Year" strategy in 2017-2018, comprehensively strengthening user value experience from brand culture, service experience, and customer satisfaction. This achievement is closely related to Qianchuan's advanced management philosophy in line with the times. Recently, Qianchuan Wooden Doors adopted the advanced "Amoeba" management model, improving employee participation enthusiasm and motivation, and quickly training talents for the enterprise.
In the building materials industry, to remain invincible for a long time, one must develop with integrity, put customers' needs first, always consider customers, let customers feel professional and thoughtful service, and solve customers' worries. In the days ahead, Qianchuan will continue to focus on product quality and service quality, launching the "Thoughtful Butler Plan" to provide customers with excellent quality and comprehensive after-sales service.
