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Qianchuan Wooden Door CEO Luo Baitao: A true brand is a consumer brand

　　From channel king to brand king is a leap from quantity to quality, which cannot be achieved overnight; the process is difficult and long. A brand should mainly be recognized by consumers, not just within the industry. A true brand should evoke associations whenever consumers mention it—what kind of brand it is, and choosing it represents trust in quality, spiritual support, and personal endorsement, said Luo Baitao, General Manager of Qianchuan Wood Industry Group, at the "Discussion 2015 - Home Industry Series Summit Forum."

　　What is a brand? A brand is people's evaluation and perception of a company and its products, after-sales service, and cultural values. For a company, a brand can be called its soul; it is the medium through which the company conveys trust to consumers, enabling them to trust the products. It represents consumers' quality of consumption, spiritual support, and personal endorsement. Therefore, brand building plays a crucial role for enterprises.

　　On October 24th, the "Discussion 2015 - Home Industry Series Summit Forum," jointly organized by NetEase Home and Furniture Times, brought together Qianchuan Wood Doors and leading furniture brands from Sichuan to discuss how to "crown the channel king as the brand king."

　　At the forum, the CEO of Qianchuan emphasized the powerful role and influence of word-of-mouth in brand building for a product. He believes that strengthening and shaping the channel terminal's expressiveness is essentially the brand's reputation and the product's quality and status in the minds of ordinary people. When consumers talk about this brand, their first impression is not only that the product quality, design, and service are good, but more importantly, that the product essentially represents trust in quality, spiritual support, and personal endorsement. Therefore, a true brand is a consumer brand.

　　Currently, the shift from industry brands to consumer brands represents a change in traditional thinking, focusing on consumers as the core and establishing the concept that customers determine the brand. Therefore, in its development, Qianchuan Wood Doors has always taken consumer needs as the innovation and development support point, following the trend of the times, paying attention to consumers' healthy home life, market-oriented, striving to provide high-quality home products and services to customers, strengthening the Qianchuan brand, and making it truly a consumer brand.