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Qianchuan Wooden Doors, Quanyou Furniture, Sophia, and other leading home furnishing brands have been listed on Tmall Home Decoration Strategic Cooperation "Hero List".

　　On June 3rd, the "Tmall Home Decoration 2.0 Strategy Conference" was held at the Kerry Hotel Pudong, Shanghai. Wang Licheng, General Manager of Tmall Home Decoration, announced on site the integration of the home decoration supply chain and strategic cooperation with merchants and service providers. Leading home furnishing brands such as Qianchuan Wooden Doors, Quanyou Furniture, Sophia Wardrobes, and Oppein Cabinets were honored on the Tmall Home Decoration strategic cooperation "Hero List." Strategic cooperation brands must meet several conditions including scale, service capability, exclusive cooperation, O2O cooperation, brand promotion, bestsellers, innovation, and super brand status.

　　As a leading brand in China's wooden door industry, one of Qianchuan Wooden Doors' core goals in 2015 was the e-commerce sector, with Tmall chosen as the preferred cooperation platform, adopting an O2O service model. At the "Tmall Home Decoration 2.0 Strategy Conference," Qianchuan Wooden Doors was successfully selected as a strategic partner brand and honored on the "Hero List." It will work with Tmall and major home furnishing brands to create a one-stop home furnishing experience, presenting better products and services to consumers.

　　Wang Licheng, General Manager of Tmall Home Decoration, introduced that this time Tmall integrated the home decoration supply chain and selected top brands from different building material categories within the home decoration industry for strategic cooperation. The goal is to build the strongest brand alliance in the home decoration industry and provide consumers with a one-stop online home decoration product purchasing solution. Strategic cooperation brands must meet several conditions including scale, service capability, exclusive cooperation, O2O cooperation, brand promotion, bestsellers, innovation, and super brand status.

　　E-commerce has become a major trend in industry and social development, and the e-commerce sector is also one of Qianchuan's core businesses. Tmall Home Decoration is Qianchuan Wooden Doors' preferred platform for its e-commerce strategy. Qianchuan will integrate various resources to provide consumers with a better consumption experience.

　　One-stop service under the O2O model enhances the consumer experience.

　　This time, Tmall proposed integrating the home decoration supply chain and uniting merchants and service providers for strategic cooperation, offering a one-stop solution from design, measurement, construction, delivery to the home, on-site installation, and after-sales warranty. In addition, Tmall launched an app called Miao Shifu, which records and tracks the entire service fulfillment process including consumer orders, merchant dispatch, service personnel visits, and the last mile, achieving full-chain information control and service assurance.

　　As early as 2013, Qianchuan Wooden Doors proposed and implemented one-stop service, providing consumers with experience, guidance, measurement, design, delivery, installation, after-sales maintenance, and production information management. The transparent and open production and sales service process is committed to providing consumers with a more complete and comfortable purchasing experience and usage value. Through strategic cooperation with Tmall Home Decoration and the increasingly mature O2O model, the distance between consumers and brands will be more intuitively shortened, enhancing consumers' affection and trust in the platform and brands.

　　Qianchuan Whole Wood Customization Supports Whole House Customization.

　　At the same time, Tmall Home Decoration proposed creating a ten-star service for consumers including "Five times compensation for fake products, delivery to home, worry-free installation, three-year warranty, try before you buy, whole house customization, future home, early purchase, ultimate renovation package, and crazy enjoyment home." The biggest highlight is "whole house customization."

　　"Customization" used to be an experience exclusively for high-end groups. Now, with the improvement of consumer experience, "customization" has gradually tended to meet the needs of the broad consumer group. Also in 2013, Qianchuan Wooden Doors proposed the consumer concept of "private customization" and moved towards "whole wood customization." Today, Qianchuan whole wood customization has become increasingly mature, designing wooden home products such as doors, wardrobes, wine cabinets, bookcases, ceilings, and wall panels to meet consumer needs according to different styles and sizes, allowing consumers to enjoy high-end private customization services throughout the process.

　　Qianchuan Wooden Doors will leverage its offline store layout in major and medium-sized cities nationwide, channel advantages, and strong design and service teams to integrate various resources on the Tmall Home Decoration platform, realizing an O2O model of online transactions and offline experiences, providing consumers with one-stop services and first-class whole wood home decoration solutions including whole wood customization.