Chengdu
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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Actions speak louder than words, Qianchuan Wooden Doors' first battle on Double 11: sales ranked second in the wooden door industry
Summary: Among the top 10 in whole-house customization, Qianchuan Wooden Doors ranks 8th, including well-known brands such as Sophia, GoldenHome Cabinets, and Shangpin Home Delivery. Qianchuan Wooden Doors achieved nearly 20 million in online sales and over 20 million in offline sales during Double 11, with cumulative sales exceeding 40 million, ranking second in the wooden door industry.
The 2015 Tmall Double 11 Global Shopping Festival officially concluded, bringing a shopping spree with sales reaching 91.217 billion yuan.
According to official Tmall data, Qianchuan Wooden Doors' online transactions during Double 11 approached 20 million yuan. At the same time, Qianchuan stores offered simultaneous promotional discounts, with offline sales exceeding 20 million yuan. Ultimately, Qianchuan Wooden Doors achieved a cumulative sales volume of over 40 million yuan, winning its first battle and rising from zero foundation in e-commerce to second place in the wooden door industry and eighth in the home decoration whole-house customization category.
The whole-house customization rankings are as follows: TATA Wooden Doors, Sophia, OLO Cabinets, GoldenHome Cabinets, ZBOM Cabinets, Schmitt Cabinets, SINOMAN, Qianchuan Wooden Doors, Shangpin Home Delivery, Meixin Jiamei.
Whole-house customization rankings
As a rising star in Tmall e-commerce, Tmall Home Decoration has rapidly grown in a short time, achieving unprecedented results this Double 11. Among the top 10 in all categories, two building materials and home furnishing brands made the list, with more than ten brands exceeding 100 million yuan in sales. This year, Tmall Home Decoration newly defined the whole-house customization category, including customized home building material brands such as wooden doors, wardrobes, and cabinets. For Qianchuan, the 2015 Double 11 Global Shopping Festival was also a new experience. It was the first time since Qianchuan Wooden Doors joined Tmall Home Decoration that they used Double 11 to thank and reward customers, marking the company's largest support event of the year.
As early as September, two months before Double 11, Qianchuan Wooden Doors launched the "Escort" Double 11 kickoff meeting, integrating online and offline resources to strive to offer customers a high-quality, high-service-standard feast.
The 2015 Double 11 carnival achievement of Qianchuan Wooden Doors comes from the team's wholehearted dedication to e-commerce, strong promotional efforts, and the continuous support and love from customers. Therefore, we will have more promotional activities to thank the public in the future. Please stay tuned to Qianchuan Wooden Doors.
Next year's Double 11, see you there again, let's meet at Qianchuan!
