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Qianchuan Wooden Doors: Always Upholding the Spirit of Craftsmanship
Summary: The "craftsman spirit" made its first appearance in the Chinese government work report, bringing a refreshing perspective;
At Qianchuan, the "craftsman spirit" is the result of thirty years of immersion and perseverance.
On the 5th, Premier Li Keqiang mentioned in the government work report encouraging enterprises to carry out personalized customization and flexible production, cultivating a craftsman spirit of striving for excellence, increasing varieties, improving quality, and creating brands. The "craftsman spirit" appeared for the first time in the government work report, bringing a fresh outlook.
Great power manufacturing, Made in China 2025, Industry 4.0 — in recent years, the focus and values of social development have shifted to manufacturing.
Why does Made in China advocate the "craftsman spirit"?
According to statistics, Japan has 3,146 companies over 200 years old, the most in the world; Germany has 837; the Netherlands has 222; France has 196. Why do these long-lived companies cluster in these countries? Is it a coincidence? What is their secret to longevity? It turns out they all inherit a spirit — the craftsman spirit!
After the recent frenzy economy, people have come to realize that focusing solely on financing through financial leverage such as the New Third Board, New Fourth Board, and IPOs to develop enterprises is overambitious. Haste makes waste, which will be the ultimate fate of many companies; great desires lead to great losses. Therefore, China needs the craftsman spirit, craftsman-type enterprises, and craftsman-type entrepreneurs.
What is the craftsman spirit?
The craftsman spirit refers to the craftsman's meticulous and refined attitude toward their products, striving for perfection.
The core of the so-called "craftsman spirit" is not just treating work as a tool to make money, but establishing a persistent attitude toward work and a spirit of striving for perfection and meticulous craftsmanship in what is done and the products produced. Among many Japanese companies, the "craftsman spirit" has formed a shared cultural and ideological value between leaders and employees, thereby cultivating the company's intrinsic motivation.
Not all craftsmen become entrepreneurs, but most successful entrepreneurs possess a craftsman spirit. Like Mr. Luo Zhengren, founder and chairman of Qianchuan Wooden Doors, who developed from a small carpenter into a leading figure in the wood products industry, a top entrepreneur and wooden door expert. It is this persistent craftsman spirit that led him to success.
Why does Qianchuan Wooden Doors always adhere to the craftsman spirit?
1. A matter of responsibility. The development philosophy of Qianchuan's founder and chairman, Mr. Luo Zhengren, has always been "be honest and steady, work diligently on doors." His original intention and pursuit of making every product well have never changed, which has deeply become a cultural spirit of Qianchuan — staying true to the original aspiration and focusing on making good doors.
2. To build a century-old enterprise and create a century-old brand, based on products and services to meet long-term market development needs;
3. Ingenuity and personalized customization, combining advanced mechanical equipment with manual operation, slow work produces fine craftsmanship, pursuing perfect details, making products more quality and valuable, meeting consumers' personalized needs;
4. The "craftsman spirit" has become the cultural essence and spiritual connotation of Qianchuan, a code of conduct jointly observed by all Qianchuan people.
Qianchuan's craftsmanship — adhering to innovation, inheriting technology
"Craftsmen" are people with superb skills. Every Qianchuan worker is skilled, including masters with decades of learning and work experience, as well as young people full of passion and enthusiasm. Their persistence and innovation have driven the quality improvement of Qianchuan products. At Qianchuan, the traditional apprenticeship cultivates the best craftsmen, and Qianchuan's high-quality products are polished piece by piece by these craftsmen. The craftsman spirit is the pursuit of excellence, professionalism, and focus.
In today's society, reemphasizing and reshaping the craftsman spirit is a necessary path for survival and development, and it is also the continuous driving force behind Qianchuan's adherence to the craftsman spirit.
