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Global Strategic Entrepreneur — Luo Zhengren, Chairman of Qianchuan Wooden Doors, Awarded the "China Wooden Door 15 Years Strategy Award"

　　On March 22, the 15th anniversary celebration of China's wooden door industry and the 15th anniversary of the China International Door Industry Exhibition successfully concluded at the Beijing Conference Center. Cai Yansong, Deputy Director of the Science and Technology Committee of the State Forestry Administration, Liu Nengwen, President of the China Timber and Wood Products Circulation Association, Tian Wanliang, Vice President of the China Interior Decoration Association, and more than 400 outstanding entrepreneurs gathered at the grand event to jointly envision the development and future of the wooden door industry. During the celebration, Luo Zhengren, Chairman of Qianchuan Wooden Doors, was awarded the "China Wooden Door 15 Years Meritorious Award."

　　Luo Zhengren, Chairman of Qianchuan Wooden Doors

　　The "China Wooden Door 15 Years Meritorious Award" is well deserved

　　During the celebration, to recognize and encourage those in the Chinese wooden door industry, several awards were presented, including "15 Years Meritorious Enterprise in the Chinese Wooden Door Industry" and "15 Years Meritorious Figure in the Chinese Wooden Door Industry — Meritorious Award" for both companies and individuals, acknowledging their contributions to the industry's development. Luo Zhengren, Chairman of Qianchuan Wooden Doors, was awarded the "China Wooden Door 15 Years Meritorious Award" for his irreplaceable leadership role and outstanding contributions based on his brilliant achievements in China's wood industry over 30 years, and was recognized as a "Strategic Visionary Meritorious Entrepreneur."

　　Chairman Luo truly deserves this honor. His 30 years of entrepreneurial experience and development journey can be said to have written a legend in China's wooden door industry. From a small carpenter to a successful entrepreneur, this was no accident. In him, one can see not only the struggle of a person pursuing his dreams but also the thoughts, changes, and actions of people in that particular era.

　　Strategic Planning, Every Step Brilliant

　　He devoted all his youth and passion to the wooden door business he loves. Starting from Ya'an, based in Chengdu, expanding nationwide; entering Hubei, deeply cultivating the market, upgrading brand strategy; cooperating with China's top ten real estate companies to jointly promote the refined housing market; in 2015, making a strong push into e-commerce, achieving second place in wooden door sales during the first Double 11 shopping festival; similarly, the transformation and upgrade towards solid wood integrated decoration also won a good market response... Every step was steady yet highly forward-looking. With 20 years of deep cultivation in the wooden door field, he has created many classics and miracles.

　　He developed Qianchuan Wooden Doors into a nationally renowned wooden door brand, deeply loved and favored by consumers across the country. He pursues high-quality wooden doors that are "green, environmentally friendly, healthy, and safe," advocating that Qianchuan Wooden Doors bring health and quality home life to millions of families. At the same time, he shoulders the responsibility towards society and the natural environment, being honest and trustworthy, enthusiastic about public welfare, and promoting green development, standing out uniquely in China's national industry and wood industry.

　　Group photo of the China Wooden Door and Window Compilation

　　Unshakable Industry Status, A Shining Banner in the Wooden Door Industry

　　Luo Zhengren is not only a business card of Qianchuan but also a banner of the wooden door industry. He has always adhered to the scientific outlook on development, kept pace with the times, continuously innovated, worked hard, reformed, and created modern wooden doors, making outstanding contributions to the development of the wooden door industry. He drafted and reviewed national standards for the wooden door industry such as "Wooden Doors and Windows," industry standards like "Classification Specification for Wooden Door Enterprises," "Wooden Door Installation Specification," and "Wooden Door Repair, Replacement, and Return Specification," providing substantial technical support for the standardization and normalization of the wooden door industry, making great contributions to the healthy and sustainable development of the industry.

　　Breaking Through Against the Trend, Creating New Glorious Achievements in the Wooden Door Industry

　　At the meeting, President Zhang Guolin pointed out in the 2015 work report of the Chinese wooden door industry that the total output value of the entire industry reached 120 billion yuan in 2015, an increase of 4.3% over 2014, with a significantly slowed growth rate. However, there were still companies with considerable growth, and wooden door companies with nationwide sales reaching 1 billion yuan included Mengtian and TATA.

　　In 2015, Qianchuan Wooden Doors also achieved annual sales exceeding 700 million yuan, closely following behind. In the context of a weak market economy, Luo Zhengren, Chairman of Qianchuan Wooden Doors, led Qianchuan to advance steadily, steadily promoting various strategic deployment tasks: channel construction, nationwide market terminal sales layout, vigorously supporting the development and growth of distributors to occupy market high ground; continuing to strengthen deep cooperation with real estate companies, from initial wooden door product supply to overall home decoration, mastering absolute cooperation advantages; new breakthroughs and surpassing in the e-commerce field, with Qianchuan's e-commerce development expected to reach new heights in 2016; product structure optimization, with new products to be launched in 2016 expected to bring new vitality and ideas to the industry, providing consumers with new product experiences and choices...

　　Looking to the future, Luo Zhengren leads Qianchuan Wooden Doors to shoulder the mission and responsibility of a national enterprise, reshape the spirit of Chinese manufacturing, and continue to practice the spirit of craftsmanship; actively transform towards scientific and technological development, adhere to the core philosophy of the enterprise; fully learn from mature domestic and international experiences, continuously innovate in management and marketing; actively fulfill corporate social responsibility, and achieve greater accomplishments in China's wood products industry.