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The soul of the product, the will of the enterprise, the spirit of the customer—Qianchuan Wooden Doors won the second prize for excellent management innovation achievements in the modernization of private enterprise management brands in Chengdu.

　　In 2016, Qianchuan Wooden Doors' brand optimization management (abbreviated) won the second prize for innovative achievements in the modernization of private enterprise management in Chengdu.

　　This achievement, with the strategic goal of "pursuing excellent quality and building a century-old brand," integrates brand management concepts throughout corporate culture, technological innovation, marketing, quality management, after-sales service, social responsibility, and other aspects. It adopts a market-oriented approach to accurately position the brand, fully utilizing corporate culture construction, intellectual property management, marketing promotion, and other methods. Implementation includes actively promoting technological upgrades and innovations, strengthening quality and standards management, expanding brand publicity and communication channels, stabilizing and developing market channels, actively protecting intellectual property rights, enhancing corporate brand culture construction, and comprehensively advancing informatization.

　　Brand optimization management is a good reflection of the relentless efforts and excellence created by the Qianchuan team. They have a strong sense of innovation and spirit, growing and breaking through in reform, committed to making every door well and creating a Chinese brand of wooden doors, reshaping the spirit of Made in China with practical actions.

　　Main Creators

　　Luo Zhengren

　　Chinese Wood Products Expert

　　Outstanding Entrepreneur in China's Wooden Door Industry

　　Meritorious Figure in China's Wooden Door Industry

　　Founder of Qianchuan Wooden Doors

　　Luo Baitao

　　Leading Figure in the Wooden Door Industry Born in the 1980s

　　Top Ten Leading Figures in China's New Economy Wooden Door Industry

　　One of the "Top Ten Young Entrepreneurs" in Huanggang City, Hubei Province

　　General Manager of Qianchuan Wooden Doors

　　Contributing Personnel

　　Lin Zichuan

　　Deputy General Manager of Qianchuan Wooden Doors

　　Zhang Shaoming

　　Technical Director of Qianchuan Wooden Doors

　　Zhou Xingqi

　　Brand Operations Director of Qianchuan Wooden Doors

　　Since the implementation of this achievement at Qianchuan Wooden Doors, it has achieved good results: first, the company's profitability has significantly improved; second, product quality levels have increased, enhancing product market competitiveness; third, brand influence and recognition have been raised.

　　Seeking development through innovation, Qianchuan Wooden Doors always insists on building the brand with quality and creating benefits with responsibility, playing a greater role in the sustained and healthy development of the national economy and society.