-
Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Qianchuan Wooden Doors, a leading brand in China's wooden door industry: Massive Double 11 promotions across all online and offline channels
The annual Double 11 carnival prelude has already begun. Over the past few years, Tmall Double 11 has become a grand festival for merchants and consumers worldwide. Double 11 has driven the commercial internet transformation of the new retail era. Whether it is Alibaba's vast ecosystem or global retail, logistics, payment, and other partners, participants in different roles have voluntarily or involuntarily integrated into this magnificent social mobilization, making Double 11 a forefront of business transformation in China and even the world.
As a leading Chinese wooden door brand, Qianchuan Wooden Doors achieved a great success in the 2015 Double 11, ranking second in sales in the wooden door industry and eighth in the whole-house customization category for home decoration, bringing consumers a grand carnival feast about wooden doors and wood products. In 2016, Qianchuan Wooden Doors kicked off the Double 11 global carnival pre-sale event as early as October 21.
Multiple surprises were specially launched around the "Double 11 Global Carnival" for pre-sale, including "Buy One Get One Free," "Deposit Expansion and Doubling," "Hot Item Special Price," "Generous Gifts," and "Free Installation," among many other benefits. This further advanced the promotional discounts of Double 11, allowing consumers not only to enjoy discounts comparable to those on Double 11 in advance but also to receive even greater benefits on top of the Double 11 offers.




What is even more noteworthy is that Qianchuan Wooden Doors' pre-sale event is based on an "omnichannel" strategy, extending the Double 11 campaign simultaneously online and offline. "Double 11 Global Carnival, Celebration at a Thousand Stores," nationwide Qianchuan Wooden Door specialty stores are well prepared, expanding dual services through store layouts. The full integration and connectivity of online and offline channels aim to provide consumers with a more authentic and considerate wooden door purchasing experience. By expanding offline channels, the integration of product information, prices, and services online and offline is realized, promoting interaction, integration, and complementarity between online and offline, meeting consumers' needs for online wooden door shopping experience.

Staying true to its original aspiration, focusing on wood products for 30 years. The Qianchuan Wooden Doors Double 11 Global Carnival pre-sale event is in full swing, offering rich products, favorable prices, and dual online and offline services to ensure a joyful and satisfying shopping experience during the Double 11 carnival.
Chengdu



