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Strong Alliance · Building a Better Future Together | Qianchuan Wooden Doors and China Resources Land Reach Strategic Cooperation

In recent years, with the continuous introduction of fully decorated finished housing policies and sustained market-driven momentum, finely decorated houses have become an inevitable trend. As the penetration rate of finely decorated houses increases, the real estate industry has entered an era of core competition focused on "high quality" and "personalization," raising higher demands on the quality and brand of home products. Consequently, the wooden door industry has ushered in a period of upgrading.

Qianchuan Wooden Doors closely follow market demands and have developed more deeply and meticulously in the engineering market sector under the broader reform environment. Today, it has established long-term strategic partnerships with many well-known real estate companies, with engineering projects flourishing everywhere. In 2021, Qianchuan Wooden Doors reached a cooperation agreement with China Resources Land, becoming its strategic supplier for finely decorated housing projects. Through strong collaboration, both parties aim to create benchmark projects for finely decorated housing and jointly build a high-end, comfortable, and beautiful home life.

China Resources Land Limited (stock code: HK1109) is the flagship real estate business under China Resources Group, a Fortune Global 500 company. It is one of the most powerful comprehensive real estate developers in mainland China. Since March 8, 2010, Hong Kong Hang Seng Indexes Company has included China Resources Land in the Hang Seng Index constituent stocks, making it one of the 43 blue-chip stocks in Hong Kong. It is one of the largest and most profitable real estate enterprises in China. On May 13, 2020, China Resources Land ranked 210th on the 2020 Forbes Global 2000 list.

China Resources Land focuses on high-end urban residences, adhering to the corporate mission of "bringing more quality changes to cities." It always centers on the overall development goals and planning of cities, fully leveraging its seven core capabilities and resource advantages: urban complexes, urban renewal, new district construction, TOD comprehensive development, urban construction and operation on behalf of the city, industrial real estate, and cultural tourism real estate. With a high starting point, high standards, and high quality, it participates in the overall planning, development, construction, and operation of urban areas. Its excellent quality and comprehensive services make urban life better.

Qianchuan has been deeply engaged in the wood products industry for 35 years and is skilled in its craft. It is a wood product manufacturing enterprise focused on the research, production, and sales of "Qianchuan" brand complete sets of precious wood solid wood craft doors and windows, solid wood composite doors and windows, as well as whole-house customized supporting home products such as flooring, wall panels, wardrobes, wine cabinets, and bookcases. It currently owns two major production bases in Hubei and Sichuan, covering 450 acres with a total building area of 300,000 square meters and an annual production capacity of 1.8 million sets. In 2020, Qianchuan Wooden Doors officially joined Guangzhou Holike Creative Home Co., Ltd. (stock code: 603898), becoming a holding subsidiary of Holike. It currently ranks among the top three comprehensive companies in China, serves as the vice-chairman unit of the China Timber & Wood Products Distribution Association, is a main participant in the national standard "Wood Doors and Windows" GB/T 29498-2013, and has successively won the titles of "National Key Leading Forestry Enterprise" and "National High-tech Enterprise."

The "Qianchuan" brand products are sold nationwide in 29 provinces, cities, and autonomous regions, covering 268 large and medium-sized cities. It has a complete marketing service network, a comprehensive after-sales service system, and a good product demand platform, deeply recognized and loved by consumers. Since entering the engineering field in 2004, it has honed its real estate engineering advantages and launched a new era of intelligent manufacturing for Qianchuan Wooden Doors through technological intelligence. It has established long-term strategic partnerships with large real estate companies such as China Overseas, Sunac, China Resources, Future Land, and Gemdale, providing comprehensive wooden door products and services, highly praised by real estate companies and homeowners alike. It has been the preferred supplier for the top 500 real estate companies for four consecutive years, ranked TOP 2 in the wooden door category, and has won the "Top 30 Chinese Wooden Doors" award for 15 consecutive years, along with numerous honors from developers and the industry.

This time, Qianchuan Wooden Doors and China Resources Land have reached a strategic cooperation agreement, which will be based on the respective advantageous resources of both parties. They will continuously explore deeper and broader exchanges and cooperation, committed to jointly acquiring and implementing high-quality projects with benchmark significance, creating an outstanding consortium that will inject strong momentum into the real estate supply chain under the new situation.

Currently, Qianchuan Wooden Doors' advantages in the engineering field are continuously being optimized and upgraded, and its engineering strength is growing. In the future, it will continue to uphold the "craftsmanship" of refining products and the "original intention" of meticulous service, providing China Resources Land with more high-quality products and high-quality services, creating benchmark projects for finely decorated housing, and working hand in hand to achieve beautiful urban construction.