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Qianchuan Wooden Doors has made the brand well-known

To better leverage the leading role of brands, with the approval of the State Council, May 10th has been designated as "China Brand Day" annually since 2017.

The establishment of "China Brand Day" aligns with the trend of "brand consumption," further enhancing the leading role of brands from a national strategic level, stimulating enterprises' innovation and creativity, and telling the story of Chinese brands well.

In the past, the wooden products industry was large but had low brand concentration and low technological added value. With consumption upgrading, consumers have higher demands for products and services. Continuously enhancing the awareness and product strength of Chinese brands is necessary to truly meet domestic consumers' needs. The current consumption characteristics of personalization, diversification, high-end, and experiential demand higher requirements for products and services. The mainstream consumption has shifted from "commodity consumption" to "brand consumption."

Since its establishment, Qianchuan Wooden Doors has adopted a branding strategy. It proposed the concept of "Qianchuan Wooden Doors, Doors Delivered to Every Home." In 1986, a wood processing factory in Lushan, Ya'an, marked the starting point of Qianchuan Wooden Doors. In 1992, the "Qianchuan" brand was officially named, focusing on producing solid wood furniture. In 1999, Qianchuan moved from Ya'an to the heart of Southwest China, Chengdu, and subsequently established a production base in Sichuan.

In 2010, it officially entered the large engineering field. With investments totaling hundreds of millions, it established a production base in Hong'an, Hubei in 2011, officially stepping into the engineering track.

The establishment of the Hubei production base provided strong support for Qianchuan's engineering projects, increased technological innovation, improved scale, capacity, and efficiency, and disrupted traditional production modes with intelligent manufacturing. This marked the beginning of Qianchuan Wooden Doors' "intelligent manufacturing" era, greatly enhancing efficiency and scale, making the Qianchuan brand shine.

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Data source: "Home Help" third-party platform

Brand Products:

Craftsmanship unwavering, guarding green and healthy home living

The origin of the name Qianchuan comes from the beautiful mountains and waters of Lushan, Ya'an, the place of origin, blessed with superior quality wood. It embodies the charm of a thousand mountains and the essence of myriad waters. Therefore, green is what we must protect. Since the first Qianchuan wooden door was launched, we have deeply recognized the importance of environmentally friendly home living, carrying the "green" gene to deliver healthy quality to home life.

At Qianchuan, behind every unique product lies a complex process. Selecting materials, cutting, making, sanding, assembling, painting, packaging... These seemingly simple actions pursue perfection. Technologies include high-stability treatment of raw wood, efficient removal of wood fuzz on door surfaces, multifunctional safe and environmentally friendly wood protective coatings and their preparation processes, CNC three-dimensional carving technology for wooden doors, and more. Additionally, there are intelligent automated wooden door production lines and paint-free door leaf production lines among various advanced production lines.

With 35 years of enterprise history, there are many veteran craftsmen who uphold the spirit of craftsmanship, skillfully carving products with meticulous care and pursuing excellence. This has formed a shared cultural and ideological value. "Making doors for a living, taking pride in making doors, enjoying making doors," and "being honest and diligent in making doors" are deeply rooted in everyone's heart and actions.

Quality manufacturing focuses on innovation as the driving force and quality as the foundation. Qianchuan currently holds multiple new utility patents and has independently invented 6 patented technologies, with a total of 23 utility model patents obtained. It has achieved technologically intelligent, efficient, and high-quality green production. Efficient, high-quality, and green production is a prerequisite and strong guarantee of Qianchuan's quality.

As we insist, it is not only about product quality but also a commitment to the health and quality of every family.

Brand Services:

Keeping pace with the times, thinking and acting for consumers

Qianchuan products have always adhered to meeting customer needs, pioneering innovation, and continuous upgrading. While continuing to focus deeply on the wooden door field, it has also incorporated whole-house customization into its industry scope. In 2014, it launched the "whole-house customization" era, centering on doors and equally emphasizing cabinets, ceilings, wall panels, and other categories. Starting from customers' personalized needs, it customizes products for them, which is also the direction of Qianchuan's high-end positioning.

Service is an extension of the product, integrated into quality, and a link for transmitting reputation. Currently, Qianchuan has established a complete marketing service network, a comprehensive after-sales service system, and a good product demand platform. With over 500 exclusive stores distributed in 268 large and medium-sized cities nationwide, it features user-friendly customer service management, maturity, efficiency, and a high customer repurchase rate.

In 2012, the Hubei base was completed and put into production, laying a stable and solid foundation for the high-quality development of Qianchuan Wooden Doors in the engineering market. In 2014, Qianchuan Wooden Doors' engineering field achieved leapfrog growth, rapidly expanding in production capacity, team building, delivery, installation, and after-sales service.

To better and more efficiently integrate services, during the special period of the 2019 pandemic, Qianchuan focused on self-improvement and internal optimization. It built two major information projects, "ERP" and "CRM," optimized the supply chain and business processes, enhanced core competitiveness, and provided more meticulous and efficient customer service.

Brand Strategy:

Intelligent manufacturing upgrade, retail and engineering driven in tandem

Current consumer products must meet the characteristics of Chinese family consumption while integrating innovative technology and supporting services. Since 2016, Qianchuan Wooden Doors has increased investment and transformation. In 2018, its two major production bases fully upgraded to automated and intelligent production lines, introducing multiple advanced production lines to build the core advantage of an "intelligent" green industrial chain.

Keeping up with market trends, in 2019 Qianchuan reviewed existing products and upgraded the entire line. Targeting consumption trends, it optimized the best combination of products, prices, and production efficiency. Following enterprise development, it upgraded the image of exclusive stores, optimized hardware and software facilities, and cultivated talent. Through diversified training, it enhanced the service experience.

In engineering, Qianchuan is strong and solid. The eight major engineering sectors established in 2020 cover 30 provinces and municipalities nationwide. It has been the preferred supplier for the top 500 companies nationwide for four consecutive years, ranking second in the wooden door category. It has established long-term and close strategic partnerships with the top 30 large domestic real estate companies such as Evergrande, Sunac, China Overseas, Future Land Holdings, and Gemdale. In the engineering field, the Qianchuan brand enjoys continuous fame, characterized by excellent product service, early layout, wide influence, high cooperation level, and outstanding project results.

A series of factory intelligent reforms and enterprise management information upgrades, persistent innovation in products, and deepening quality services, Qianchuan brand implements the corporate mission of "Doors Delivered to Every Home" and applies it to production management. In its 35 years of glorious history, it has insisted on placing brand influence and competitiveness in an important position and is more committed to playing a key role in the real estate industry chain, providing high-quality products and services to thousands of households.