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Store Visit | Chengdu Jiazhizun Specialty Store: Not Just a Specialty Store, But Also a Trendsetter

In last month's store visit update, we talked about Qianchuan Wooden Doors' "Thousand Cities, Thousand Stores" plan this year under the impact of the pandemic. Despite the sluggish economy, the company continues to move forward vigorously, expanding new stores nationwide. Many exclusive stores across the country are actively enhancing their offline presence, expanding shops, upgrading renovations, improving services, and updating products, continuously refining themselves to serve consumers with the best preparation, the most enthusiastic spirit, and the highest quality. We will bring more upgraded exclusive store information to consumers so everyone can quickly get first-hand information and be well prepared for renovations.

The last visit to the Zigong Fusenmei exclusive store, with its exquisite and luxurious decoration style, provided a visual feast. This time, we went to the Qianchuan Wooden Doors Chengdu Jiazhizun exclusive store — a whole-house customization experience center. The completely different design style and diverse product displays will bring a brand-new visual enjoyment.

The Qianchuan Wooden Doors Jiazhizun exclusive store is located on the 4th floor of the Chengdu Jiazhizun International Home Furnishing Pavilion. With over 50,000 square meters, Chengdu Jiazhizun is a large-scale comprehensive international home furnishing independent pavilion, ranking first in the western region and even nationwide.

Excellent geographical location and the gathering of high-end brands make the Qianchuan Wooden Doors Jiazhizun exclusive store pay more attention to product quality and the style of decoration. It mainly features the currently popular light luxury style, revealing a luxurious temperament in simplicity, making the store look very upscale and eye-catching. Let's take a look together.

European style hides Chinese style, a new rhythm blending Eastern charm and Western elegance.

The first thing that catches the eye is a whole wall of blue-gray solid wood background, with vertical lines that are simple and neat. Black marble is used for the door pillars and door tops, giving a clean, generous, and grand impression at first glance.

Moving forward, you enter a simple style exhibition area. The white background is simple and fresh, with European-style minimalist display cabinets and reception tables, giving a close and natural feeling.

Further inside, the tone becomes richer. The light luxury gray background wall reflects light and shadow effects. The elegant fabric sofa is close to nature and life, and the striped carpet is simple and modern. Every design interprets the current trends and textures of home furnishing.

However, under the overall European minimalist light luxury style, the Chinese classical decorations in the corner hide a strong national trend. The black solid wood background wall, ink landscape paintings, classical solid wood tables, and distinctly Chinese ornaments make one feel as if entering an elegant tea house filled with the scent of agarwood. The ink landscape display light in the middle of the bookshelf adds a fashionable element to the classical temperament, and the Chinese-style decorations add a touch of elegance to the entire exhibition area.

Light luxury, simplicity, and fashion are the trend directions.

Under the main tone of simple light luxury style, each exhibition area presents different aesthetic effects. The minimalist exhibition area uses white as the main color. The semi-open wardrobe design is a popular classified storage type, which can neatly organize clothes and quickly and effectively find the needed items, making it very practical. The combination of white paint and natural wood grain is both fashionable and natural.

The adjacent exhibition area is dominated by relatively dark tones, modeled after a living room, creating a home furnishing combination of antique shelves, sofa, and coffee table. A whole wall of dark gray antique shelves is elegant and atmospheric. The solid wood background panel in the middle, with natural wood grain, divides the large antique shelf into four areas, making it orderly. When consumers sit on the fabric sofa opposite, it feels like visiting a friend's home.

Love for life and affection for space—everything about the art of living can be seen here. These spaces may be a true reflection of our real life. Finding the art of life is the meaning of home.

One-stop immersive experience, creating a new home retail format.

The unique layout and decoration style of the Jiazhizun exclusive store lie in that each exhibition area is an independent model room. All designs closely follow fashion trends, perfectly combining creativity and functionality to restore home life. The super-large exhibition hall provides consumers with an immersive overall viewing experience. It also covers a complete range of products, including Qianchuan brand wooden doors, floors, wall panels, wardrobes, wine cabinets, bookcases, and other solid wood products, allowing everyone to truly experience the enjoyment of whole-house customization.

In our impression, for many years, we seem not to have experienced the leisurely feeling of drinking afternoon tea, reading books, or immersing ourselves in the beauty of the collision between home design and space while shopping in a home furnishing market.

As a leader in the home furnishing industry, Qianchuan Wooden Doors is taking practical actions to overturn the traditional home retail model, creating a new consumer experience center that integrates art and life aesthetics, providing consumers with a more intuitive, convenient, and comfortable home consumption experience.