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Qianchuan Wooden Doors partners with Holike to build a better future and initiate a second growth curve

On October 19, Hubei Qianchuan Doors and Windows Co., Ltd. and Guangzhou Holike Creative Home Co., Ltd. signed the "Equity Transfer Agreement" in Guangzhou. This marks the official strong alliance between the two parties, leveraging each other's advantages and complementary models, opening up the "retail + engineering" channels, committed to starting a second growth curve for both sides, achieving mutual benefit and win-win, and jointly building a better future.

Holike focuses on the whole-house customization field, fully deploying a multi-category home strategy including "wardrobes, cabinets, wooden doors, wall protection, finished products, curtains" based on consumer needs, with a key focus on developing whole-house sets to provide consumers with one-stop overall solutions, helping to simplify home life.

Since its establishment in 2002, Holike, as an industry-leading brand, has a sales network covering many cities nationwide, establishing over a thousand dealer stores, with marketing and service network scale leading among peers.

Looking back, Qianchuan's entrepreneurial development has spanned thirty years, progressing through exploration and developing through innovation, becoming a well-known leading wooden door manufacturing enterprise in the Southwest region and nationwide. As the drafting unit of the national standard "Wooden Doors and Windows" GB/T 29498-2013, a key national forestry leading enterprise, a national high-tech enterprise, continuously selected as "China Real Estate Top 500 Preferred Supplier" for three consecutive years, and rated as one of the "Top 30 Wooden Door Brands in China" for fourteen consecutive years... Qianchuan Wooden Door has always aimed to build a first-class Chinese door and window brand, providing high-quality wooden products with excellent service to millions of families nationwide.

Currently, there are hundreds of specialty stores nationwide. Qianchuan brand products sell well in provinces, cities, autonomous regions, and large and medium-sized cities across the country, with professional service outlets growing every year. The engineering field has been a focus of deep cultivation and development in recent years, having established long-term strategic partnerships with large real estate companies such as Evergrande, Sunac, China Overseas, Future Land Holdings, and Gemdale, providing comprehensive wooden door products and services, highly praised by both real estate companies and homeowners.

This joint venture not only facilitates complementary advantages and resource integration in platforms, technology, management, production, and marketing for both parties, building a strong home industry chain, but also makes significant exploratory contributions to resource integration, model innovation, and advantageous development in the entire home furnishing industry.

Joining hands with the Holike family is of great significance to Qianchuan Wooden Door's strategy to further expand the engineering market and enhance industrial capacity and scale. Qianchuan Wooden Door will actively leverage its advantages to accelerate and upgrade large-scale engineering business, working with Holike to complement each other under the new situation, providing the market and customers with comprehensive high-quality products and services, jointly reshaping the new pattern of the home furnishing industry.

"This acquisition is an important milestone in the company's history. The union of two leading enterprises will elevate the group's service capabilities and category depth to a new level. Through this strong alliance, Qianchuan Wooden Door has entered the capital market, and Holike has further completed its strategic layout.

Holike and Qianchuan Wooden Door have complementary product types and channel structures. We are full of expectations. The addition of Qianchuan Wooden Door will help realize the company's dual-hundred strategy and provide better spatial solutions for Chinese home consumers." — Holike Chairman — Shen Hanbiao

"The high consistency in values laid the foundation for this cooperation. Support from capital will greatly enhance Qianchuan Wooden Door's vision and capabilities, enabling us to provide better services to customers.

For more than thirty years, Qianchuan Wooden Door has been deeply engaged in the wooden products industry. We regard the achievements accumulated over thirty years as a milestone without arrogance; looking to the future, joining hands with Holike, we will continue to deepen innovation and service, stay true to our original aspiration, and move forward." — Qianchuan Wooden Door General Manager Luo Baitao