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A new 500-square-meter store is about to open. The Zigong specialty store is thriving against the trend, with confidence stemming from the strong brand and products of Qianchuan Wooden Doors!

With the rapid rise of the fully furnished housing market in the real estate sector, the development momentum of the home furnishing industry in retail channels has shown signs of fatigue, not only in doors and windows but also including tiles, flooring, lighting, sanitary ware, and more. This has increased pressure on various home furnishing brands and specialty stores, especially as specialty stores face the reality of shrinking consumer scale. Under traditional business thinking, business seems to be getting harder, but the development of things inevitably comes with contradictions. Under the new situation, new methods will definitely be found, forming new solutions.

Under such conditions, there are those inclined to seek stability, but there are also those who are thoughtful and brave enough to break the deadlock. In an uncertain industry outlook, these disruptors have achieved counter-trend growth and begun to expand aggressively, like pioneers moving forward in a rapid current. Fortunately, Zhao Qiming of the Qianchuan Wood Door Zigong specialty store is one of them.

How impressive are the achievements of the Zigong specialty store? Zhao Qiming is preparing to open another Qianchuan new store of over 500 square meters locally to better serve customers, which is very rare in the currently conservative retail channel of the industry. So how exactly did Zhao Qiming achieve such results? Let's find out together.

Understand Your Own Products Firm Brand Confidence

Zhao Qiming is very clear that retail still has a market in many cities, especially in third, fourth, and fifth-tier cities where fully furnished housing is not popular. Based on this premise, he first proposed the need to understand one's own products and company and to have high confidence in the brand.

He said the company's product rejuvenation adjustment is an industry trend. For example, the new products launched this year differ significantly from previous products in style, craftsmanship, and design. Therefore, it is necessary to first understand the new products and make timely adjustments, transforming sales methods. For example, pricing the metal strips, doors, and locks of new products separately not only provides customers with more combination options but also enhances their psychological acceptance. Secondly, after explaining the difference between silent locks and ordinary locks to customers, he dares to clearly state the price to customers. He believes that customers who enter the Qianchuan specialty store have higher demands for quality of life and can accept pricing that matches product quality. Firm brand confidence means having enough confidence in the company's brand and product services.

Brand confidence is also reflected in closely following the company's guidelines and policies. Zhao Qiming strongly believes in the strategic height of the company. For example, the new products launched this year meet the aesthetic standards of the post-90s generation and are loved by many young people. What he needs to do is to timely adjust sales and communication skills with customers, accurately conveying the product's quality, aesthetics, comfort, and other aspects to customers, allowing more customers to accept his products.

Stabilize Customer Numbers Improve Sales Quality

In recent years, the Zigong specialty store has maintained about 600 customers annually, but the average transaction value has increased from 8,000 yuan last year to over 10,000 yuan this year. Although the sales volume has not changed much, sales revenue continues to grow. This is exactly the result of Zhao Qiming's advocacy of "stabilizing customer numbers and improving sales quality."

He explained that a door is like an entrance. Through wooden doors, they further bring door frames, feature walls, wardrobes, wine cabinets, and other categories to customers with needs, enhancing their experience. According to his statistics, 90% of customers who purchase Qianchuan wooden doors have a demand for feature walls. So even if the number of customers does not increase, good results can be achieved by improving sales quality.

Specifically, how to improve sales quality? Zhao Qiming said, first, establish strong and effective communication with customers through WeChat and phone calls to gain their trust, lead them to visit previously completed full decorations, analyze and explain how to achieve both aesthetic and practical effects, and demonstrate Qianchuan's product advantages through examples. Second, closely follow various market activities launched by the company and attract customers with discounts.

Comprehensive Work Requirements

For the team, Zhao Qiming adopts the principle of assigning specific personnel to specific tasks and a tiered commission mechanism. He knows that everyone's energy is limited; if they handle both sales and after-sales simultaneously, it may be difficult to do either well. By assigning specific personnel to specific tasks, each staff member can focus on their own responsibilities. Sales, installation, and after-sales have clear divisions of labor, which improves efficiency and ensures work quality.

For example, for installers, the requirements are: first, the installation dispatch order must clearly list details; inventory must be checked upon entry; any issues must be reported and handled in advance; second, after installation, garbage must be cleaned up, wooden doors wiped, and photos sent to customers for feedback and satisfaction confirmation before leaving. This reduces unnecessary troubles and improves customer satisfaction.

Currently, Zhao Qiming's new 500-square-meter store is under intense renovation. We have reason to believe that under his thoughtful and brave leadership, the new store will set sail, embark on its journey, and head toward a bright future. Qianchuan Wood Doors will also create new brilliance in the Zigong home furnishing industry.