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15 years of youthful dedication to Qianchuan Wooden Doors attracts attention, Sina interviews her to find out why!

In the home furnishing industry, it is easy for dealers to choose a brand, but sticking with a company through thick and thin for more than a decade, learning and growing together, is not easy. At Qianchuan, there is such a beautiful dealer who has partnered with Qianchuan Wooden Doors for over ten years, tightly binding her loyal belief with the Qianchuan brand. She has not only gained unique life experiences and wealth but also written her own legend.

This beautiful dealer is Zheng Ying, the person in charge of Qianchuan Wooden Doors' Beifusen and Nanfusen specialty stores. Recently, a reporter from Sina conducted an exclusive interview with Zheng Ying, who is somewhat famous in Chengdu's home furnishing industry. Her story with Qianchuan is becoming known to more and more people.

The full interview is as follows:

Dealer Zheng Ying: Walking hand in hand for 15 years, I and Qianchuan have become family.

Summary: For 15 years, I have never changed industries or brands midway, only doing Qianchuan, specializing in Qianchuan!

From an 80㎡ small shop to a large store of 900㎡, from only 2 employees to building a steady team of nearly 20 people, from a shy young girl to a mature and intellectual female boss... As one of the earlier dealer representatives of Qianchuan Wooden Doors, Zheng Ying has been at it for 15 years!

For 15 years, I have never changed industries or brands midway, only doing Qianchuan, specializing in Qianchuan! Looking back on these 15 years, Zheng Ying's answer is firm and decisive: "My choice was not wrong! Once you decide, you have to keep going!"

Falling in love with Qianchuan was like falling in love at first sight.

Recalling the story of her connection with Qianchuan, Zheng Ying couldn't help but show a sweet smile, as if meeting an old classmate after many years and suddenly recalling that first love sealed in her heart. "It felt like falling in love; the first time I heard its name, I liked it very much!" It seemed casual but was full of sweetness.

Back in 2004, Zheng Ying happily acquired her first house and was facing material selection and decoration. There happened to be a Qianchuan specialty store downstairs. The first time she saw the words "Qianchuan Wooden Doors," she felt very close, then went into the store to learn about the products. After seeing the products, her favor for Qianchuan increased again. So, the decoration of her first house naturally chose Qianchuan Wooden Doors.

At that time, the wooden door industry in the Southwest was just emerging, and Qianchuan Wooden Doors, as a leading brand in the Sichuan home furnishing industry, had already gone through 18 years of development and had become a representative of the earliest and first scaled solid wood door production enterprises in Sichuan.

After personally experiencing Qianchuan Wooden Doors' service, Zheng Ying's recognition of the brand only increased. Coupled with her optimistic outlook on the wooden door industry, even before her house was fully decorated, Zheng Ying resolutely decided to join Qianchuan, thus starting a wonderful journey of wealth creation.

Sticking to Qianchuan for 15 years, never regretting.

In the blink of an eye, the wheel of time has reached 2019. Zheng Ying has walked step by step with Qianchuan for 15 years. Over these 15 years, the store grew from small to large, staff from few to many, and Zheng Ying matured from a novice to a mature woman, from a single person to building a happy family of three, becoming a life winner with both career and family success... But the only constant is: for 15 years, Zheng Ying has only done Qianchuan Wooden Doors.

Zheng Ying frankly admits that the journey was not always smooth. Due to market changes, she experienced store relocations, renovations, and other practical issues. Some even tried to persuade her to represent other brands. But none of these changed her original idea. Zheng Ying trusts and recognizes the Qianchuan brand and will remain loyal once she has made up her mind!

Looking back over these 15 years, Zheng Ying describes her relationship with Qianchuan as "family." She says that now when she walks on the street and sees Qianchuan advertisements, she feels very close. When she hears people talking about Qianchuan, it feels like they are talking about "family," which makes her very happy and proud. Qianchuan exists like a family member, and even her 9-year-old daughter has memorized various Qianchuan slogans.

Zheng Ying shares that the 15 years of partnership have shown her another side of Qianchuan. Choosing a company, for many people, might only be about brand strength. Just like everyone choosing Qianchuan, maybe because of its 33 years of professional accumulation, its strong product competitiveness, or its annual production capacity of 1.8 million units... But for Zheng Ying, besides these, she also cares about the "human touch."

"Qianchuan is not only a strong product-oriented company but also a culturally rich company full of human warmth." According to Zheng Ying, Qianchuan often organizes running and charity activities and welcomes family members to participate. Zheng Ying often brings her husband and daughter to join. She especially emphasizes: "The chairman of Qianchuan values integrity very much. Promises made to dealers are always fulfilled." Therefore, at Qianchuan, one only needs to work earnestly without any socializing or worrying about unfair treatment. This is also an important reason why Zheng Ying has loyally followed Qianchuan all these years.

The market has changed, Qianchuan has changed, but confidence remains long-lasting.

In recent years, the increase in delivery rates of fully decorated houses and prefabricated residences has impacted sales in the entire wooden door industry, especially affecting retail more. This presents a new challenge for both manufacturers and dealers. Based on Zheng Ying's many years of market understanding and insight, regarding the wooden door industry, "In the future, those who win the fully decorated housing market will win the world!"

In fact, while the industry is still debating development trends, Qianchuan Wooden Doors has already taken the lead in strategy and action. To adapt to the changing consumption demands of post-85s and post-90s generations, Qianchuan Wooden Doors continuously updates and iterates its products and introduces advanced equipment in production. Just last year, Qianchuan invested over ten million yuan to introduce a batch of advanced production equipment, basically achieving production automation; recently, it will also launch a series of innovative products focusing on "fashionable simplicity" that meet the aesthetic tastes of the current mainstream population.

The most crucial point is that Qianchuan Wooden Doors has achieved a dual focus on "engineering and retail." According to Zheng Ying, in 2019, Qianchuan's engineering volume reached over 2 billion yuan, and it opened "engineering" sales rights to dealer stores. At the same time, to actively respond to the impact of the fully furnished housing market, Zheng Ying followed Qianchuan's progress and took effective measures in stores, reasonably dividing the market and adjusting management mechanisms accordingly. Even in unfavorable market conditions, sales growth was still maintained.

Zheng Ying emphasized: "The market has changed, business has become more difficult, but Qianchuan has also changed, becoming stronger and more competitive. However, my confidence in Qianchuan has not wavered; I have always been full of confidence. I firmly believe that following Qianchuan leads to a promising future!"

The above is the full interview. Below are some behind-the-scenes moments from the interview at that time. Let's take a look together.