Chengdu
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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Beijing Construction Department and affiliated units visit the North Gate Fusen Experience Store
At 4 p.m. on April 27, leaders from the Beijing Construction Department and affiliated units, accompanied by Chairman Luo Zhengren and Marketing Director Liao Yongjun, visited the "Fusen, Meijiaju" experience store at the north gate of Chengdu Qianchuan Wood Industry Co., Ltd.
Leaders from the Construction Department and affiliated units visit the experience store (Part 1)
During the visit, Marketing Director Liao Yongjun explained that experiential consumption elevates consumption to a higher level. It means that enterprises focus on service and use products as materials to create memorable experiences for consumers. Compared to the traditional economy, which mainly emphasizes powerful product functions, attractive appearance, and price advantages, experiential consumption starts from life and context, shaping sensory experiences and cognitive recognition to capture consumers' attention, change consumption behavior, and find new survival value and space for products. Nationwide, "experiential consumption" is not new in the home retail industry. Compared to traditional home furnishing markets, experiential consumption not only focuses on product sales but also emphasizes the construction of the shopping environment. Consumers, while purchasing the products they need, hope to gain more spiritual satisfaction. Experiential consumption stores build model spaces such as living rooms, bathrooms, and bedrooms, creating different authentic atmospheres with their home decoration products, allowing consumers to truly feel the sense of "home," thereby stimulating the desire to purchase.
Leaders from the Construction Department and affiliated units visit the experience store (Part 1)
After the visit, during the discussion, leaders from the Construction Department and affiliated units highly praised the north gate Fusen experience store of Qianchuan, which integrates experiential, scenario-based, and consultative sales models. As a leading company in the Sichuan wood door industry, Qianchuan did not lose heart after the May 12 disaster but took the lead in post-disaster reconstruction. On the first anniversary of the disaster, it actively served the disaster area people and workers nationwide through the experience store model, maintaining a leading position in the wood door industry.
Group photo of leaders from the Construction Department, affiliated units, and company leadership
