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Building an outstanding corporate culture to create an excellent brand in China's wooden door industry — Riyue

　　A country's position in the world depends on whether its enterprises can succeed in the global market. The success of an enterprise depends on the concepts, thoughts, spirit, and skills of its management and employees, ultimately relying on the culture of the enterprise.

　　Corporate culture is a spiritual contract among all employees of an enterprise; it is more binding than a labor contract.

　　Corporate culture is the collective personality of all employees in an enterprise; it is more infectious than any individual personality.

　　Corporate culture is the shared DNA of all employees in an enterprise; it has stronger cohesion than blood relations.

　　Simply put, corporate culture is the way an enterprise does things and the unique ways of thinking and consciousness behind it; the moral values and beliefs it upholds; the principles, creed, and code of conduct it follows; and the long-term vision it pursues.

　　A people-oriented corporate culture gives cold products on the assembly line warmth, life, and a brand soul.

　　A corporate culture that values standards enables an enterprise to replicate its successful model at the fastest speed.

　　A corporate culture that embraces diversity allows an enterprise to bridge geographical and cultural gaps, enabling people of different skin colors and races to collaborate and create on the same corporate platform; it also allows customers of different skin colors and races to identify with and share the core brand values.

　　We know that cheap products cannot and will not make an enterprise or a country strong.

　　We know that brands will be the decisive factor in competition in a future where costs continue to rise and markets are everywhere.

　　Behind a brand are people and corporate culture.

　　With the global economic recovery, China's economy continues to develop steadily, people's living standards keep improving, and wood door consumption diversifies, a new round of competition will be even more intense.

　　Qianchuan, an extraordinary enterprise and an extraordinary name, has been closely linked with our lives and shares our fortunes and misfortunes since the day we chose it.

　　Qianchuan has become one of the leading enterprises in Chengdu's wood door industry, but this is far from the end. Becoming the number one brand of wood doors in China is our deepest and most passionate expectation—this is our great corporate vision, for which we unite, strive, and innovate.

　　Although it may take 5, 8, 10 years or even longer, the blueprint has already been firmly imprinted in our hearts.

　　What supports the realization of our vision?

　　Outstanding corporate culture! Chairman Luo has solemnly and powerfully called for building an outstanding corporate culture to support the enterprise's second leap forward.

　　Leading cultural concepts bring leading mechanisms, leading mechanisms bring leading technology and models, which then lead to market and brand leadership; this applies to all enterprises without exception.

　　Under Chairman Luo's guidance, we will inherit more than a decade of fine traditions and, combined with the spirit of the times, build a new and outstanding corporate culture for Qianchuan—including spiritual culture, institutional culture, and material culture—to drive the enterprise toward faster and higher goals.

　　1. Our Vision

　　To build an excellent brand in China's wood door industry and become the wood door supplier that Chinese people look forward to—this is our corporate vision.

　　On the road to achieving this vision, every Qianchuan employee will have unprecedented development opportunities and rapid growth. Each person's value will be fully realized, and both life and career will become broader and more colorful, with a better prospect and future.

　　This is the collective will and collective struggle goal of all Qianchuan people and one of the cornerstones of Qianchuan's corporate culture. It is challenging yet realistic. Against the backdrop of China's economic recovery and sustained growth in consumer demand, supported by the country's attention and support for the wood door industry, the industry's own development prospects and market demand, and the strength and advantages accumulated over more than a decade, we stand at a new opportunity point, a 'Cape of Good Hope' in the industry geography. Armed with the Qianchuan spirit, equipped with scientific operational management, and through the joint efforts of all Qianchuan people, we will surely realize this vision.

　　Are you ready, my dear Qianchuan colleagues? Let's tighten our shoelaces, get our feet moving toward the future, and start embracing new awareness, new thoughts, and new concepts for the future!

　　2. Our Noble Mission

　　Qianchuan Wood Doors, delivering doors to every home, providing high-quality wood door products and services—this is our noble mission; creating a healthy, convenient, and fashionable new life is the essence of our business and daily work.

　　3. Our Values

　　Success depends on human effort; all value is created by people, and human factors determine success or failure. We first cultivate high-quality people and teams, then develop, manufacture products, and provide services. All our creations aim to enrich and improve people's lives and realize human value. We believe everything depends on human effort—where there are people, there is possibility. We uphold that everything exists for people—the ultimate meaning of an enterprise's existence and development is to create opportunities for employees, value for customers, and contribute to a better life for humanity.

　　I have value; I exist. As an enterprise, we exist to create opportunities for employees, value for customers, add value to the industry chain, create wealth for society, and bear responsibilities. As employees, we exist to create value for customers and benefits for the company. Employees who do not create value for customers or benefits for the company have no meaning of existence. Therefore, at Qianchuan, everyone must become a business unit of the enterprise, and every position must be an indispensable link in the value creation chain. The relationships between levels, colleagues, and departments are those between customers and service providers, value collaboration partners. We need management talents, service talents, and capable talents—not bureaucrats, empty theorists, or office politicians.

　　Loyalty to the mission: organizations without missions and lives without missions are confused and pale. We strengthen the backbone of life and raise the peak of belief because of our loyalty to the mission; we bear the heavy responsibility and firmly persist in our choices because of this loyalty.

　　Upholding responsibility: because we shoulder responsibility, we are solemn and steady; because we fulfill responsibility, we grow; because we bear responsibility (whether for success or failure), we are trustworthy and reliable. Responsibility is always present, regardless of cause, excuse, time, or place.

　　Regard reputation as life. Qianchuan people firmly believe that reputation is the lifeline of an enterprise, enabling it to thrive continuously. We pursue success in both business and ethics, seeking success for investors, employees, customers, and society in a multidimensional way. We never trade reputation for gain. When 'righteousness' and 'profit' conflict, we always choose righteousness, even at the cost of profit. We regard reputation as life, resolutely abandon opportunistic investments, reject false fame, and oppose exaggeration.

　　View gratitude as a responsibility. In Qianchuan's view, the process of creating wealth by enterprises is not isolated; it is a process of using social resources. The development of an enterprise is not entirely self-driven but is also the result of support from the Party and government policies and various sectors of society. Therefore, Qianchuan people are grateful to their parents, teachers, and friends. They are grateful to their own enterprise, partners, customers, and society. For Qianchuan people, gratitude is not only a virtue but also a responsibility and obligation.

　　4. Our indelible spirit

　　What is the spirit of Qianchuan people?

　　It's not impossible, just that the method hasn't been found yet; think what others can't think, do what others can't do, and never give up easily.

　　Continuous transcendence—Qianchuan people are confident but ultimately continuously transcend themselves, negate themselves, dare to boldly expose their problems, and view problems as opportunities and breakthroughs to surpass themselves. Our country is proud but not complacent, spirited but not boastful.

　　Efficient execution—(1) Strictly implement all company rules and regulations, conscientiously carry out all tasks assigned by superiors, fully execute without compromise, and persist until the task is completed. (2) Execution does not entertain excuses; when encountering difficulties during execution, find ways to solve problems rather than presenting difficulties and giving up halfway. (3) Efficient execution means acting quickly, decisively, and effectively, with results that matter!

　　Modest and open-minded—Qianchuan people never abandon the spirit of hard work and entrepreneurship, and will continue to embrace all new knowledge with a modest and open mind, optimism, and confidence, while remembering that "born in adversity, perish in comfort."

　　Running Qianchuan—(1) Enterprise development is like rowing upstream; if you don't advance, you will retreat. We must advance, run forward, develop by leaps and bounds, seize opportunities, go against the trend, develop rapidly, and run forward. (2) We require everyone’s work style to advance quickly, even demanding a jog when walking.

　　Taking responsibility—(1) Dare to manage, grasp, and act in work. (2) Be brave to take responsibility in work. (3) Have a sense of responsibility towards work, think of the big picture, put the collective before the individual, and not be petty about personal gains or losses. A big river flows; a small river dries up. Building Qianchuan depends on everyone.

　　5. Our philosophy of success Qianchuan people have their own definitions, values, and methodologies regarding success.

　　Success is every step of growth taken steadily, fulfilling duties, and not disgracing the mission; success is a continuous process of self-improvement, self-transcendence, and self-realization through experience and practice; success is being needed by others, customers, and society. "I am the source of everything, I am who I think I am," the proactive attitude of "If the mountain won't come to me, I will go to the mountain," the work style of "quick response, immediate action," the business ethics of "win-win and symbiosis," and the professional ethics of "dedication, teamwork, and innovation" are all important elements of Qianchuan people's success.

　　Being a quick responder to the market, helping customers and thus customers succeed, and realizing the dream of a fashionable family life is the most fundamental rule of Qianchuan's success.

　　We must approach work with full enthusiasm and high morale, quickly engage in work, continuously achieve new and greater results, and have strong positivity and initiative in work. Only in this way can we achieve the company's success and also the employees' own careers.

　　6. Ignite the passion for the second entrepreneurship

　　From the first entrepreneurship to now, Qianchuan has experienced more than ten years of development, weathered many storms, overcome numerous hardships and obstacles, gathered the efforts and sweat of many people, and achieved continuous and brilliant progress. Today, the enterprise no longer carries the ideal of one person, no longer operates as one person's battle, and no longer concerns only one person's interests. The rise and fall of the enterprise relate to hundreds or thousands of people, families, and the enterprise's fate. The sustainable and healthy development of the enterprise has become the common responsibility of every outstanding Qianchuan person. In a rapidly changing era and increasingly competitive new environment, yesterday's successful model may not suit the future; enterprise development must undergo a second entrepreneurship.

　　Liberating thoughts, innovating concepts, reshaping organization, and innovating mechanisms mark the start of Qianchuan's second entrepreneurship; achieving standardized, systematized, informatized enterprise management and excellent operation, growing bigger and stronger, specializing and refining, stabilizing and profiting are our grand goals for the second entrepreneurship. Qianchuan's second entrepreneurship is based on a higher starting point, integrates broader resources, and achieves more ambitious goals; at the same time, it requires us to invest passionate energy into enterprise transformation and development, self-transcendence, and rebirth through fire.

　　7. Carry out process transformation with "value-added" as the operational logic

　　Enterprises survive by adding value in the industrial chain; employees survive by adding value in the enterprise value chain.

　　We must vigorously implement process transformation within the company based on "value-added" as the operational logic, streamline and optimize the interrelationships of every node in the entire process chain; in R&D, procurement, production, warehousing, logistics, marketing, service, and other links—the previous link creates conditions for value addition for the next link, and the next link transforms these favorable conditions into value—reducing management and operating costs, improving market response speed, enhancing adaptability to market changes, and cultivating the enterprise's core competitiveness.

　　Through process reengineering and optimization based on "value-added" operational logic, improve work efficiency, establish a sense of job responsibility and self-motivation that "every employee is a business unit of Qianchuan," build "partnership" and "value-added relationships" between upstream and downstream processes, and make "mutual value addition" among departments, positions, and employees the work goal, ultimately adding value to the company, customers, and consumers.

　　8. Establish an internal market mechanism to drive healthy organizational metabolism

　　Establish an internal market management mechanism to form a market economy environment within the company, fully and comprehensively moving towards the market through all employees and processes, achieving optimal resource allocation through competition, reducing management and operating costs, promoting work efficiency, service level, and internal organizational collaboration, driving healthy organizational metabolism, and revitalizing enterprise innovation and development vitality. This is the inevitable path for enterprise development.

　　We introduce the external market competition mechanism into the enterprise internally. Each department and position regards the departments and positions they serve as market customers. Through renewed concepts, technological innovation, management innovation, and method innovation, we spare no effort to provide the best service to customers. Only when customers are satisfied does the enterprise have reason to continue existing and developing; otherwise, it will be ruthlessly eliminated by the market.

　　Vigorously promote corporate culture construction and manage strongly based on corporate culture. This is an important project for the enterprise to face new goals and achieve new tasks in the new era of development. All employees, especially management at all levels, must attach great importance to corporate culture construction. When everyone clearly understands our common mission, vision, values, and spirit, clearly understands the right and wrong views and sense of honor and disgrace we advocate; and consistently strengthens and optimizes these in daily work and consciousness, making them excellent and outstanding habits, our common corporate vision will surely be realized.