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Qianchuan Wooden Doors' "Four-Step Strategy" to Dominate the Wooden Door Market (Reprinted from Asia-Pacific Home Furnishing Network)

　　After years of hard work, the Sichuan wooden door industry has gradually formed an industrial cluster development pattern, giving birth to a number of regionally characteristic brand enterprises and leading Sichuan wooden doors toward maturity and standardization. Chengdu Qianchuan Wood Industry Co., Ltd. is a pioneer in the development of Sichuan's wooden door industry. It is one of the earliest wooden product manufacturers in China, with 23 years of wooden product production history and 13 years of professional wooden door manufacturing experience. It is one of the earliest and largest professional solid wood door manufacturers in Sichuan Province, a vice-chair unit of the Wooden Door Professional Committee of the China Timber & Wood Products Distribution Association, and a drafting and reviewing unit of the national standard "Wooden Doors and Windows." Thanks to Qianchuan Wood Industry, more people have come to understand and recognize Sichuan wooden doors, which have expanded nationwide. The growth of Qianchuan wooden doors can be seen as a microcosm of the development of Sichuan's wooden door industry, witnessing its journey from infancy to maturity and growth. So how did Qianchuan wooden doors capture the regional high ground? There are four key steps that must be mentioned.

　　First: Seize the opportunity to break through development.

　　Initially, Sichuan wooden doors were mainly unfinished doors. In 2000, pre-assembled doors became popular. Qianchuan seized the opportunity to enter the pre-assembled door market and began brand promotion through media. Not only did sales volume achieve a remarkable breakthrough, but it also led consumers to recognize wooden door brands, enabling the company to achieve a 40% annual growth rate through brand effects. From unfinished doors to pre-assembled doors, Qianchuan Wood Industry, as an industry pioneer, has repeatedly pushed Sichuan wooden doors into the national market.

　　Second: Create first-class hardware and software domestically.

　　After years of growth, Qianchuan Wooden Doors now owns its own modern factory, the most advanced processing equipment nationwide, leading technology, and an excellent management team. The headquarters is located in the Chengdu Wenjiang Cross-Strait Science and Technology Industrial Park, with a production workshop area of over 80,000 square meters and an annual production capacity of more than 500,000 sets. It has the most advanced unfinished door production equipment and paint spraying processing equipment in the country. Qianchuan Wooden Doors leverages hardware facilities to drive software, i.e., brand building, while emphasizing and consistently embedding the corporate philosophy "Qianchuan Wooden Doors, Doors Delivered to Your Home" into brand creation, striving to establish a model banner in China's wooden door industry within a short time.

　　Third: Technological innovation leads products.

　　Qianchuan Wooden Doors established a technical research team led personally by Chairman Luo Zhengren. Through relentless research, in 2003, Qianchuan developed the "Telescopic Quick-Install Door Frame" manufacturing method, which was granted an invention patent by the National Intellectual Property Office; on April 7, 2005, Qianchuan again obtained an invention patent for the "Universal Adjustable Quick-Install Door Frame" manufacturing method. To date, Qianchuan holds two invention patents and two utility model patents. These patents signify that Qianchuan has solved the most difficult part of factory production of pre-assembled doors, basically achieving standardization of door frame production, placing Qianchuan Wooden Doors at the forefront of technology. Currently, three more invention patents are actively being applied for. In installation, Qianchuan holds three invention patents and two other patents that have won national invention awards, and its installation processes and technologies are the only ones patented in the industry. This is a necessary prerequisite for Qianchuan Wood Industry's product leadership and market positioning.

　　Fourth: Channels are king to win at the terminal.

　　In building materials sales, "channels are king," and wooden doors are no exception. Wooden door companies ultimately sell products to consumers through channels, especially through storefront terminals, rather than through online shopping or large shopping malls. Chairman Luo Zhengren once stated that the brand of the product mainly depends on the overall height of the brand, channels are the foundation for brand extension, and the quantity and quality of terminal construction are the path to brand victory. "Channels are king, winning at the terminal." Qianchuan has been committed to brand building, continuously increasing the number of terminal outlets, improving terminal image, intensifying advertising investment, and comprehensively promoting the Qianchuan Wooden Door brand.

　　At the same time, there have been significant improvements in enterprise operation and management, such as the construction of corporate culture management systems, system reengineering, and process optimization. Through systems and mechanisms, Qianchuan's management and operations are further standardized, actively promoting brand development to achieve a win-win situation for brand and market.