News

Qianchuan Wooden Doors Create a Fashionable Life Above the "D Plane"

　　The fashion-conscious post-80s and post-90s generations have distinct consumption characteristics, and the current and future real estate consumer groups tend to be younger. In this environment, Qianchuan Wood Industry holds advanced development concepts and cutting-edge technology in China's wooden door industry. With strong capital and talent teams, Qianchuan Wood Industry is launching the high-end "Qianchuan D Plane," which is bound to lead new trends in the wooden door industry. As a sub-brand under Qianchuan Wood Industry, "Qianchuan D Plane" not only inherits the excellent quality of Qianchuan wooden doors but also integrates elements full of simple and fashionable vibes, while adhering to Qianchuan wooden doors' consistent green, low-carbon, and environmentally friendly philosophy.

　　Naming Mystery — "D Plane" Contains Traditional Cultural Concepts

　　In China's traditional five-thousand-year culture, doors carry significant symbolism. China has the theory of the five elements: metal, wood, water, fire, and earth, among which there is a saying "water generates wood." We imagine the letter D as: when a drop of water falls into the sea, it creates ripples, similar to the wood grain of wooden products. The ripples continuously extend outward, forming a shape similar to the letter "D." Additionally, the pronunciation of D is very close to "low" in Chinese, which fits the modern, simple, and fashionable style of the "Qianchuan D Plane" product, catering well to the tastes of modern urban elites, who tend to be relatively young. In summary, the name "D Plane" embodies the traditional Chinese cultural concept of the five elements and the idea of water generating wood, while also aligning with the style positioning of the new product.

　　Style Positioning — Meeting the Consumption Needs of the Fashion Tribe

　　With further adjustments to housing reform policies, some investment demands are suppressed, but rigid demands still largely come from the post-80s and post-90s groups. This group pursues individuality and self-expression in daily consumption, chasing the styles they want. The "D Plane" product is positioned as fashionable, modern, simple, and low-carbon, perfectly fitting the consumption habits of the post-80s and post-90s generations. Functionally, it is practical, environmentally friendly, and low-carbon. The overall appearance and materials of the product are integrated with its style design.

　　Price Advantage — High Quality, Low Price, High Cost Performance

　　Previously, Qianchuan's consumer group was middle-aged people over 40. For people in their 20s and 30s who want to buy good doors, it was often difficult to find quality products. Although Qianchuan has always occupied the market with high quality, "D Plane" is positioned at a mid-range price, using high-quality products at mid-range prices to capture the market. Therefore, without reducing product quality and considering cost control, Qianchuan "D Plane" strives for simpler product lines and less complex craftsmanship. However, we will not make any changes to the product's aesthetics. The final result is that the savings from craftsmanship allow for price adjustments, providing consumers with cost-effective products.

　　Steady Progress in Investment Promotion, Committed to Win-Win with Dealers. As a new product about to be launched and a sub-brand of Qianchuan Company, Qianchuan aims to comprehensively enhance its service and operation system for franchisees through the development of this sub-brand. This means that Qianchuan's service support for "D Plane" is better than that for previous Qianchuan wooden doors.

　　Qianchuan Company has always adhered to the philosophy of "channel is king, winning at the terminal." "D Plane" will continue this philosophy. Qianchuan's attitude towards franchisees is that they are strategic partners of the company. Since they are partners, a win-win situation must be achieved. This win-win is not only about profits but also includes terminal service personnel; it is not only a win-win between Qianchuan and franchisees but also among all sales guides and installers. Some companies focus heavily on support like decoration and advertising, but Qianchuan provides more than that. Such support can only solve temporary problems, not long-term ones. Qianchuan aims to solve both temporary and long-term issues for franchisees.

　　"D Plane" — Just the Beginning

　　"D Plane" features a fashionable, modern, and simple style. Qianchuan wooden doors adhere to a steady, traditional, and grand style, including some high-end products such as those for villas, luxury categories, or those purely pursuing lifestyle taste. Therefore, Qianchuan wooden doors will gradually develop sub-brands suitable for different consumer groups to enrich and strengthen the Qianchuan family. In the wooden door industry, Qianchuan hopes to consistently cover and serve the largest possible customer base with good quality, wholeheartedly serving these groups.