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Qianchuan D Flat Listing - Exclusive Interview with Jiang Chunming, General Manager of Qianchuan Wooden Doors (Reprinted from Sina.com)

　　This year, Qianchuan Wood Industry has been very active, causing a huge response in the industry. Not only did it launch a new sub-brand D Flat, but it also became the first in the industry to release the "Qianchuan Wooden Door Product Analysis Diagram" online. The reporter interviewed Mr. Jiang Chunming, General Manager of Qianchuan Wood Industry, about a series of Qianchuan's actions.

　　(General Manager Jiang Chunming interviewed by Sina)

　　Reporter: Hello to all Sina netizens, today we have come to Qianchuan Wood Industry. We all know that this year Qianchuan Wood Industry has been very active, causing a huge response in the industry. Today we are honored to have Mr. Jiang Chunming, General Manager of Qianchuan Wood Industry, for an interview. Hello, Mr. Jiang.

　　Jiang Chunming: Hello, all Sina netizens.

　　Reporter: As the general manager of a leading wooden door company, how do you view the current market situation of the wooden door industry?

　　Jiang Chunming: I am very pleased to accept this interview. Compared to the general home furnishing industry, China's wooden door industry is an emerging and vibrant sector. With the development of our country's economy and the increase in people's income levels, the desire to improve quality of life and living environment has been realized. The wooden door industry has developed rapidly. With the growth of the general home furnishing industry, urban-rural integration, and the release of rigid demand in real estate, the wooden door industry has great development potential.

　　Reporter: As you just mentioned, the rigid demand in real estate is very strong now. We also know that many wooden door companies have formed strong partnerships with the real estate industry. What specific projects has Qianchuan undertaken in this regard?

　　Jiang Chunming: The strong partnership between wooden door companies and the real estate industry is mainly due to consumers' desire for quality and convenience. As a well-recognized wooden door company, Qianchuan has established cooperative relationships with many well-known real estate developers nationwide, such as Evergrande City, Jiaoda Green Ridge, and Longfor Sanqian projects. Through assessments, reviews, and final owner evaluations, we have built good cooperative relationships. Of course, during cooperation with these premium real estate companies, we have not only gained experience and growth but also enhanced our brand, achieving mutual benefit.

　　Reporter: We all know that Qianchuan Wood Industry has always been committed to standardization. Have you encountered any difficulties in the process of achieving standardization?

　　Jiang Chunming: I believe that to solve the problem of production centralization in China's wooden door industry, the first step is to achieve standardization of enterprise production. However, the process of achieving standardization is very complex. I think it is very important for the country to strongly promote standardization through policies, and the promotion by related real estate companies is also indispensable. As for wooden door companies themselves, their management level, awareness, design, manufacturing, after-sales service, and marketing methods all need to meet the requirements of standardization. This places high demands on wooden door companies. Although the process is arduous, it is the common expectation of the country, enterprises, and consumers, and it is definitely the direction for future development. Our wooden door companies must strive for it.

　　Reporter: Besides focusing on standardization, Qianchuan also emphasizes new product development. Recently, Qianchuan's new product, the D Flat wooden door, has passed evaluation and will be officially launched on the market. Compared to other wooden doors, what are the characteristics and advantages of the D Flat wooden door?

　　Jiang Chunming: Our future development strategy at Qianchuan is to expand sales scale and increase market share. Increasing market share largely means meeting the needs of consumers at different levels. Our previous product style mainly focused on being steady and dignified, following a mid-price, high-quality route. It mostly met the needs of consumers around 40 years old who desire maturity and stability. But as a responsible wooden door company, we want to meet the needs of the majority of Chinese consumers as much as possible. Now, the main consumer source, young people, desire more changes from tradition; they like fashionable, simple, environmentally friendly, and low-carbon products. Therefore, after years of dedicated research, we launched the D Flat wooden door to meet the needs of this group.

　　Reporter: So is the D Flat wooden door product positioning aimed at today's young people?

　　Jiang Chunming: Yes. Actually, the D Flat has several layers of meaning. The first is that Qianchuan's D Flat is a newly launched sub-brand. This sub-brand mainly targets young people's pursuit of low-carbon, environmentally friendly, fashionable, and simple products. Second, it inherits Chinese traditional culture. The origin of D Flat comes from the idea that like the rain and dew nourishing the earth between heaven and earth, when the dew spreads on the ground, it forms a wave shape. When this wave shape is horizontally cut, it forms the shape of a D. It symbolizes the combination of nature and tradition. But we want to give this D new elements, and the flat surface is the most fashionable and direct form of expression for young people. We use a flat surface to express young people's needs as persistent, direct, and straightforward.

　　Reporter: After hearing your explanation, Mr. Jiang, it can be said that D Flat represents youth and fashion. Does this mean that Qianchuan's future new product development will follow a fashionable and trendy route?

　　Jiang Chunming: Qianchuan Wooden Door is a comprehensive wooden door company, and we continuously develop our sub-brands. Future consumption patterns will tend to be more mature and complete, and consumer demands will be more systematic. In the future, we will continuously capture new consumer demands and launch more sub-brands to more comprehensively meet consumer needs.

　　Reporter: We all know that the development of an enterprise requires not only continuously enriching and improving product varieties but also the construction of corporate culture is very important. This year, Qianchuan publicly solicited a factory song through online media, which can be said to be an important measure in building corporate culture. What are the next plans related to corporate culture construction?

　　Jiang Chunming: For an enterprise to achieve sustainable development, it is less about management level and more about corporate culture. Corporate culture is the driving force for sustainable development. Therefore, in 2010, Qianchuan launched a corporate culture construction project, including the factory song solicitation and Qianchuan's advertising solicitation as part of it. Afterwards, we will carry out more activities that can well develop our corporate culture.

　　Reporter: Qianchuan Wood Industry was the first in the industry this year to launch the "Qianchuan Wooden Door Product Analysis Diagram" online, which caused a huge response. Besides benefiting consumers, what impact does this move have on the industry?

　　Jiang Chunming: Qianchuan has always adhered to the principle of integrity. We dare to analyze the product structure diagram for consumers, allowing them to understand that our prices come from our production costs. Qianchuan's products truly include so many materials and processes. Although this move has been misunderstood by some peers, I believe this sincere and honest behavior will be recognized by consumers and approved by the country and the industry. For the industry, our behavior has very positive significance. It not only allows consumers to trust and feel assured about the entire wooden door industry but also promotes healthier development of our wooden door industry.

　　Reporter: At the Fusen Wooden Door Festival on September 11, Qianchuan achieved the top wooden door sales volume. Congratulations. This can be seen as consumer recognition of Qianchuan. What are Qianchuan's next development plans?

　　Jiang Chunming: We are very grateful for the recognition and love consumers have for Qianchuan. Continuously improving product quality, enriching product variety, and meeting consumers' needs at different stages are our unchanging goals. We have already started planning the overall development direction of the company for 2011. We will focus on a series of customer projects to let customers enjoy and share the benefits brought by Qianchuan's development.

　　Reporter: After hearing General Manager Jiang's response, I believe netizens are most interested in Qianchuan's newly launched D-Flat wooden door. So I would like to ask General Manager Jiang, since the D-Flat wooden door is currently undergoing enthusiastic franchise recruitment, what are the conditions for joining?

　　Jiang Chunming: There are five conditions for joining the D-Flat franchise. First, the basic requirement is to have good business reputation and management ability, a deep understanding of wooden products (wooden doors), relevant business experience, recognition of the company's corporate culture and products, and strict implementation of the company's marketing strategies. Second, legal conditions: franchisees must have the ability to independently bear civil liability and possess legal business qualifications through lawful registration. Third, professional conditions: strong financial strength, strong brand awareness and brand operation ability, rich market operation skills and wooden product marketing experience, good business performance, and basic computer operation skills. Fourth, interpersonal conditions: good team spirit, high moral quality, good business reputation, broad social network, and social public relations ability. Fifth, potential conditions: must have a long-term brand marketing strategic vision, share the same business philosophy as the headquarters, have a persistent career pursuit, and aspire to make achievements in the building materials industry and become a leader in the wooden door field.

　　Reporter: Does Qianchuan provide any specific support to franchisees?

　　Jiang Chunming: Of course, we hope our manufacturing company and franchisees can achieve mutual benefit and win-win results. Our company has specially launched 10 franchise support measures. First, exclusive market sales protection: only one distributor is set in each region (except Chengdu), and one distributor can open multiple stores within the authorized area. Second, store design support: the company provides design and decoration plans and drawings, decorated according to the company's VI system. The company will inspect according to the drawings. Third, strong decoration subsidy support, with decoration support up to 300 yuan per square meter. Fourth, sample production, with samples at a minimum of 40% off. Fifth, media advertising cost support, with advertising subsidies up to 50%. Sixth, grand opening celebration support: the company's professional team provides customized opening plans, promotional gifts, and promotional material design for franchisees. Seventh, large-scale promotional event support: the company's professional team plans four nationwide large holiday promotional events and provides special policies, promotional products, and materials support to local distributors. Eighth, terminal promotion support and business management support. Ninth, high-quality, low-price, simple, modern, and environmentally friendly products. Tenth, strong sales rebate support. I believe the support our company provides will definitely bring benefits to franchisees.

　　Reporter: After hearing General Manager Jiang's explanation of the support measures for franchisees, I believe netizens are also tempted. If you are interested in joining, act quickly! Thank you, General Manager Jiang, for accepting my interview today.

　　Jiang Chunming: Thank you.