Chengdu
-
Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
Qianchuan Wooden Doors 2010 - Bright Sword Terminal, Channel Upgrade
In order to better showcase the corporate image, fully reflect the connotation of the corporate brand, and enhance channel competitiveness, the Marketing Center, closely aligned with the company's 2010 development strategic plan, decided to comprehensively upgrade the existing exclusive stores. On October 14, 2010, at the Qianchuan production base, the Marketing Center held the fourth quarter work deployment meeting, which clarified the key focus for the fourth quarter as: strengthening terminal presence and channel upgrades.
The meeting decided: guided by the company's 2010 development strategy and aiming to build the number one wood door brand in China, starting from optimizing the image of exclusive stores, over 300 existing exclusive stores will be upgraded beginning October 15, 2010. From November 1, 2010, the Marketing Center will conduct systematic inspections centered on Greater Chengdu, focusing on the Sichuan market, and expanding towards the southwest and northwest regions. The Qianchuan wood door exclusive store upgrade project will be fully launched. The upgraded exclusive stores will better reflect Qianchuan Wood Door's strong brand competitiveness, high-quality service level, and market competitiveness, effectively allowing consumers to enjoy the excellent quality and premium service of the Qianchuan brand. It will provide consumers with an elegant environment to experience Qianchuan wood door products, feel the culture of Qianchuan wood doors, and the brand proposition of "Qianchuan Wood Doors, Doors Delivered to Your Home."
