Wood Door Enterprise Interpretation: What Makes Chengdu Qianchuan Wood Doors Strong? (Reprinted from Sohu.com)
With the prosperity of China's real estate industry and the further expansion of the real estate market, Sichuan wooden door enterprises have ushered in a period of sustained market demand growth, marking a new development opportunity for the Sichuan wooden door industry. After years of hard work, the Sichuan wooden door industry has gradually formed an industrial cluster, giving birth to a number of regionally characteristic brand enterprises and leading Sichuan wooden doors toward maturity and standardization. Chengdu Qianchuan Wood Industry Co., Ltd. is a pioneer in the development of the Sichuan wooden door industry, with 23 years of wood product manufacturing history and 13 years of professional wooden door production experience. It is also the earliest and largest professional solid wood door manufacturer in Sichuan Province. Its comprehensive strength ranks first in the western region and among the top five nationwide. It is the vice-chair unit of the Wooden Door Professional Committee of the China Timber Circulation Association, a drafting and reviewing unit of the national standard "Wooden Doors and Windows," an advanced quality management enterprise in Sichuan Province, and has been consecutively rated for five years by the China Wooden Door Professional Committee as one of the "Top 30 Wooden Door Brands in China" and the "Most Influential Brand in the Wooden Door Industry." The "Qianchuan" brand wooden doors have been awarded the honorary title of "Sichuan Famous Brand" by the Sichuan Provincial Government. The growth of Qianchuan Wooden Doors is a microcosm of the development of the Sichuan wooden door industry, witnessing its journey from infancy to maturity and growth.
Over a decade of entrepreneurial journey filled with deep emotions.
In the early development of Sichuan wooden doors, the market was mainly dominated by unfinished doors. The popularity of unfinished doors began around 1995 and reached a peak in 1999. During this period, Qianchuan wooden doors' unfinished doors were sold nationwide, which also drove many local wooden door enterprises to expand into the national market. Entering 2000, pre-assembled doors became popular. Qianchuan seized the opportunity to enter the pre-assembled door market and began brand promotion through media. Not only did sales volume achieve a remarkable breakthrough, but it also led consumers to recognize wooden door brands for the first time. Ultimately, leveraging its brand effect, it achieved an annual growth rate of 40%. From unfinished doors to pre-assembled doors, Qianchuan Wood Industry, as a pioneer, repeatedly pushed Sichuan wooden doors into the national market.
Wooden Door Enterprise Interpretation: What Makes Chengdu Qianchuan Wooden Doors Strong?
Looking back on more than ten years of entrepreneurial history, Luo Zhengren, Chairman of Chengdu Qianchuan Wood Industry Co., Ltd., has many reflections. "The wooden door industry itself is an emerging industry with little successful experience to learn from. Everything had to be explored independently. If development is too rapid, quality cannot be guaranteed, leading to new crises. Nationwide orders came in rapidly; if you couldn't keep up, you would face breach of contract penalties." When talking about the details of entrepreneurship, Chairman Luo summed it up in one word: "tiring." Over more than ten years of struggle, Chairman Luo personally handled everything from small to big matters, which led to the establishment of the "Qianchuan Wooden Door" brand and guided the Sichuan wooden door industry to go national.
Modern Factories and Industrial Bases Strongly Promote Brand Success.
In recent years, Sichuan's wooden door industrial bases and factory construction have been driving regional brand success, which is no longer a new topic. More and more enterprises are investing heavily in hardware facilities and supporting infrastructure, aiming to gain an edge in brand building. Especially in factory construction, traditional workshops are no longer the norm; professional equipment, technological innovation, and modern factories have become the new generation's demonstration of strength in wooden door enterprises.
Chengdu Qianchuan Wood Industry Co., Ltd. is headquartered in the Cross-Strait Science and Technology Industrial Park in Wenjiang, Chengdu. The production workshop covers more than 80,000 square meters, with an annual production capacity of over 500,000 sets. It has a large number of employees with rich management and production experience and the most advanced unfinished door production equipment and paint spraying processing equipment nationwide. It produces various types of solid wood craft doors, solid wood composite doors, door frames, window frames, window sashes, flooring, skirting boards, and other supporting wood decorative products under the "Qianchuan" brand according to the WB/T1024-2006 standard. These products are sold well in more than 20 provinces and cities and over 100 large and medium-sized cities. The company has established a complete marketing network and after-sales service system, winning high praise from consumers and all sectors of society.
To meet market development needs, the company has formulated a development strategy to upgrade management, elevate the brand, and become a large-scale and modern enterprise. It is committed to building China's number one wooden door brand and becoming a trusted provider of wooden door products and services for the Chinese people.
For more than ten years, Qianchuan has been dedicated to the research, development, and production of wooden doors, gaining recognition from consumers and the industry. Qianchuan's journey has been filled with hardships and glory, but for the entire Sichuan wooden door industry, it is mostly touching. Because Qianchuan has led many Sichuan wooden door enterprises to gallop forward, making Sichuan wooden doors known nationwide. The road ahead is long, and competition is fierce. However, among Sichuan wooden door enterprises, there is a shining star leading everyone to face future challenges with confidence and vigor, helping Sichuan doors to go further and better...
Chengdu



