Qianchuan Wooden Doors: Pioneering the Industrialization of Wooden Doors (Reprinted from Sohu.com)
In 2009, Qianchuan Wooden Doors invested 200 million yuan to put into operation a production base located in Wenjiang Strait Science and Technology Park, breaking the traditional concept and old model of "handcrafted wooden doors," and took the lead in launching "prefabricated finished wooden doors" products and services for the domestic market.
After 24 years of development, Qianchuan Wooden Doors has become a leading manufacturer and seller in China's mid-to-high-end wooden door market, equipped with top domestic technology, leading production scale nationwide, deeply influential brand, steadily increasing sales revenue, top domestic product design, and a marketing network covering the whole country. It has developed into an undisputed leader and leading brand in the wooden door industry.
Pioneering the industrialization of wooden doors, leading the industry.
As early as the 1980s, Chairman Luo Zhengren recognized the huge market potential of the wooden door industry with foresight and keen insight, and conducted early analysis and layout of the wooden door market, seizing the industry's lead and planning ahead to enter the field of industrialized wooden door production.
In 2008, Qianchuan Wooden Doors invested heavily to build the Wenjiang Strait Science and Technology Park production base in the Strait Science and Technology Park, entering the field of industrialized wooden door production. This became sensational news in China's wood products industry that year. The novel, beautiful, reliable quality, and technologically advanced "prefabricated finished wooden doors" overturned Chinese consumers' perception of the traditional wooden door industry. Thus, Qianchuan Wooden Doors became the pioneer and founding brand of China's industrialized wooden door production, marking the beginning of industrialized wooden door production in China.
Equipment technology synchronized with the world, production scale leading nationwide.
At the start of the Qianchuan Wooden Doors Strait production base, the principles of "high starting point, high technology, and high efficiency" were adopted. While introducing advanced technology from Germany and Italy, the company also focused on technology transformation, absorption, and product innovation. Over more than 20 years since its establishment, the company has fully absorbed and mastered industrialized wooden door production technology and vigorously promoted product innovation and design based on its technological advantages. In over 20 years, Qianchuan Wooden Doors has obtained nearly a hundred Chinese national patents for appearance design and utility models, with quality control and product quality levels ranking among the top in the domestic industry.
Striving for excellence in production craftsmanship, outstanding quality leading peers.
An apparently ordinary Qianchuan wooden door is not so simple in its making. Each door undergoes hundreds of processes from frame making to final product shipment, including wood drying, material preparation, machining, finishing, and packaging. This is the secret behind the Qianchuan brand's industry leadership.
After 14 years of production practice, Qianchuan Wooden Doors has mastered the complete set of product production technology and processes. Its control over key production points such as material drying, processing precision, and finishing technology far exceeds the domestic industry level.
In the wood drying process, recognized as the most difficult to control in the industry, Qianchuan Wooden Doors uses Italian programmable drying equipment to dry wood according to the moisture content in different regions. The fully automatic repeated forced treatment ensures the wood used in Qianchuan products reaches a truly stable state. Relying on precise woodworking equipment, Qianchuan products achieve processing precision of less than 0.5 millimeters, far exceeding national standards, and material selection accuracy can reach 0.02 millimeters, which is difficult for most companies to achieve.
The finishing process is meticulous and flawless. Qianchuan Wooden Doors uses imported fully automatic paint spraying production lines. The process includes base color, primer, and topcoat steps, ensuring the paint film adhesion and surface hardness meet the highest standards. The paint surface is uniform in color, free of impurities, and all indicators lead the industry.
Led by domestic masters in design, a fusion of Eastern and Western cultures.
Qianchuan Wooden Doors spares no expense in hiring well-known domestic design masters to lead product design, greatly enhancing its design strength. It skillfully integrates European creativity, Japanese delicacy, and Chinese cultural elements into a highly unified style, forming Qianchuan Wooden Doors' unique "fusion of Eastern and Western cultures" design style. Among them, the Qianchuan Wooden Doors "CU" series has become a representative of the highest level of wooden door product design in China, while the "CD" series, since its launch, has been classic and best-selling, even becoming a model for many small and medium wooden door companies to imitate.
Qianchuan Wooden Doors has obtained nearly a hundred national patents for appearance and utility models, and has won numerous honors including the Gold Award at the China Original Wooden Door Competition and the Gold Award at the China Residential Door Design Competition. Currently, Qianchuan Wood Industry has the brands "Qianchuan Wooden Doors," "Qianchuan D Flat," and over a thousand wooden door products, forming a complete product structure covering high-end, mid-range, and fashionable wooden door consumer groups. Additionally, Qianchuan products stand out in thoughtful details, user-friendly settings, aesthetic appearance, and product structural performance, becoming a model enterprise in the home furnishing industry.
Deepening the consultant-style service concept, leading the industry in service quality.
Qianchuan Wooden Doors deeply understands that to remain undefeated in market competition, it must truly establish a consumer-centered service concept, highly value consumer needs, and genuinely care about consumer interests. On this basis, Qianchuan Wooden Doors vigorously promotes the consultant-style service concept, comprehensively improving the professional quality of staff in specialty stores nationwide through various forms of training and learning. Through brand concept and product knowledge...
In recent years, Qianchuan Wooden Doors has also standardized, regulated, detailed, and enlivened the construction and training of specialty store decoration, store management, talent management, customer communication, customer return visits, and installation services, shaping a standardized customer service system. This comprehensively enhances the brand image of Qianchuan Wooden Doors specialty stores nationwide, providing customers with more considerate and comfortable services. Currently, Qianchuan Wooden Doors has established more than 300 chain specialty stores in provincial capitals and major large and medium-sized cities across the country, forming a stable domestic marketing network.
Chengdu



