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Hundred-Day Sprint | Anchor the goal and boost morale, work together to reach new heights

Recently, the Qianchuan Whole Home Customization "Greater Chengdu Region 2024 Year-End Battle - 100 Days of Hard Work" meeting was successfully held. Personnel from the Greater Chengdu region of the Retail Division and distributors attended the meeting, jointly reviewing and summarizing the business work of the first three quarters, and conducted in-depth discussions on performance improvement, service quality enhancement, and store optimization and upgrading, launching the final sprint for the performance goals of the fourth quarter of 2024.

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Strengthen Advantages, Encourage Innovation

Lei Yang, Marketing Director of Qianchuan Retail Division, delivered a speech at the meeting: As a state-owned holding enterprise, we must fully leverage our advantages to enhance core competitiveness; secondly, the incentive measures of Qianchuan were clarified, providing outstanding distributors with more opportunities to jointly create high-quality integrated products and services; at the same time, a comprehensive review and summary of previous work should be conducted to identify existing problems and shortcomings and formulate practical and feasible rectification plans. Finally, Lei Yang stated that we must sprint to achieve the company's strategic goals. With increasingly fierce market competition, there can be no slack or relaxation; we must maintain greater enthusiasm and a more vigorous fighting spirit to ensure the smooth completion of the performance goals for the final quarter of 2024.

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Insight into the Market, Refine Design

Liu Yuanfang, Deputy Manager of Qianchuan Retail Design Department, conducted basic training on wooden doors for distributors, demonstrating the differences among Qianchuan series door types and explaining samples. He mentioned: The market is changing rapidly, with design and demand constantly evolving. We should be forward-looking, keep up with the latest market trends, deeply understand its development trends and broad prospects, and continuously learn new knowledge and master new skills to ensure we can flexibly respond to the rapid market development. Seizing opportunities is very important; only those enterprises that can keenly capture market opportunities and take decisive actions can stand out in fierce market competition and achieve sustainable development. It is hoped that this training will inspire everyone's enthusiasm for learning and innovative thinking, contributing wisdom and strength to Qianchuan's future development together.

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Innovate Sales Strategies, Deepen Community Market

Zhao Zhifu, Manager of the Greater Chengdu Region of Qianchuan Retail Division, analyzed the performance of each store and discussed with distributors how to innovate sales strategies and lead new industry models in the new market environment. He stated: We should focus on optimizing and innovating sales scenarios. Sales are not just product transactions but a comprehensive experience of trust, value, and service. We need to create unique sales scenarios so that every customer can feel our professionalism and enthusiasm. At the same time, community entry work is very important. This is one of our target markets and the closest place to our consumers. We must increase publicity and promotion efforts in communities and ensure the effectiveness of our entry work through mechanisms such as monthly assessments. We need to deeply understand the needs and preferences of community residents and provide them with customized products and services. Regarding shortcomings, he mentioned: Currently, specialty stores need to change their understanding of the essence of sales, update their market perceptions and attitudes, improve store management, clearly set order targets, dare to make choices, and challenge themselves.

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Precise Execution, Consultant-style Service

Zeng Kai, Proactive Marketing Supervisor of the Terminal Support Department of the Retail Division, explained the Double Eleven promotional policy. He said: We must ensure 100% implementation of the main policy, 100% compliance with publicity and layout requirements, and 100% completion of training and drills. By deeply analyzing market trends and consumer needs, we have formulated a series of attractive promotional measures. The policy's flexibility also fully considers differences across regions and consumer groups to ensure that discount activities accurately reach the target market and stimulate market vitality. This goal not only reflects our confidence in market growth but also inspires the sales team's fighting spirit and passion. Consultant-style sales is one of the key focuses of this meeting. We deeply understand that in a fiercely competitive market environment, high-quality service is the key to winning customer trust and loyalty. Therefore, we will strengthen sales team training to improve professionalism and service awareness. Through one-on-one consultant-style service, we will deeply understand customer needs and provide personalized solutions to enhance customer stickiness and satisfaction. Finally, we must adopt a proactive strategy. By strengthening market research and timely understanding of market dynamics and changes in consumer needs, we can more quickly adjust product strategies and sales plans.

At the meeting, distributors signed the "military order" and passionately took an oath, clarifying the company's goals for the fourth quarter of 2024 and enhancing their sense of responsibility and mission. This is not only a booster for the company's strategic operations but also strong support for business model transformation in the current market environment. Qianchuan people must be brave in practice and struggle, conveying the firm belief of "tempered by countless hardships, still strong, no matter the east, west, south, or north wind."

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Intelligent Upgrade, Build Product Display System

Finally, Deng Xiangfei, Deputy General Manager of the Retail Division, shared sales assistant software with distributors and led everyone to visit the intelligent production workshop. He said: First, regarding the intelligent upgrade of front-end sales tools, we are actively embracing the data support of AI Dreamer, striving to make the sales process smarter and more efficient. Through deep AI analysis, we can accurately capture every subtle customer need and provide customized product solutions. In addition, the real-time monitoring and feedback mechanism of AI data will help us continuously optimize sales strategies to ensure that every sales interaction achieves the best effect. Second, we are committed to building a clear and systematic product display system. To this end, we will devote ourselves to creating our own case library, gathering various successful practices, and presenting our professionalism and strength to customers with real data and results. Thus, when customers come into contact with our products, they will more intuitively feel our value and reliability. Finally, we must be brave to lead new industry models. In this rapidly changing era, stagnation means falling behind. We must dare to break through traditional frameworks, explore new business models and marketing methods, use big data and artificial intelligence technology to more accurately grasp market demand and consumer behavior, formulate more targeted sales strategies, actively embrace digital transformation, and improve our operational efficiency and service quality.

A new journey has begun. The successful convening of this meeting not only clarified the goals for the fourth quarter but also greatly stimulated the team's high morale. We have clear and definite goals, adopt unified and efficient strategies, gather advantages from all sides, work hand in hand, and jointly start a 100-day full sprint.