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Hand in Hand, Creating Brilliance Again | Qianchuan Doors and Windows Waifu Region 2024 Mid-Year Summary Meeting Successfully Concluded

From July 4 to July 5, 2024, the 2024 Qianchuan External Distributor Mid-Year Conference themed "Fierce Battle for a Hundred Days to Determine the Outcome" was grandly held in Xi'an. The retail marketing team and distributor elites gathered together to jointly explore how Qianchuan can lead the winning momentum, expand new growth, and blueprint a brand-new future development under the new situation, new consumption, and new competition environment.

In 2024, the consumption scenarios for home users have further expanded, and the era of whole-home customization is rapidly advancing on the customized track. In the first half of the year, Qianchuan quickly launched new whole-home customization products and new system doors and windows, swiftly entering the new track and achieving initial success. The second half of the year enters the decisive final stage, with Qianchuan's goal to transform the first half's achievements into advantages for the whole year and ultimately win the annual victory.

Multiply Born to rise with the times and momentum

Looking at the current home development trends, the era of large-scale real estate development has ended. It is a consensus in the industry that China's real estate has shifted from an incremental era to a stock era. Whole-home customization is gradually entering a white-hot competitive state, online influence is multiplying, and offline terminal customer acquisition is difficult. How should Qianchuan follow the trend, preemptively position itself in the stock housing era, and win more market share?

Lei Yang, Director of the Retail Marketing Center, themed "Born to rise with the times and momentum," stated that Qianchuan Doors and Windows has always firmly implemented the development goals and strategies of "charging retail, multi-category, multi-channel," quickly entering whole-home and system doors and windows, building a business-focused and battle-ready elite team on the way forward. Our only goal moving forward is to continue winning battles and achieve new growth. At the same time, we summarize our advantages, objectively analyze the trend, and comprehensively layout Qianchuan's future development new track. On the road to climbing new peaks in whole-home customization, Qianchuan must firmly grasp the national window period for boosting the home furnishing industry, firmly capture consumer mindset, continuously innovate and iterate, and forge a strong new growth engine to win the whole-home market.

Gathering strength to break new barriers

The country has begun to boost consumption with a combination of measures, and the second half of the year is destined to be full of both opportunities and challenges. At the meeting, the retail marketing team and distributor family held a feast of ideas and wisdom collision, gathering strength and energy, launching a volley of arrows, and joining hands to win the battle of 2024.

In the first half of 2024, rough housing renovations surged, and wooden doors are the initial entry point for whole-home renovations. Qianchuan Doors and Windows, from selling wooden doors to providing whole-home customization solutions, is bound to have great prospects. Outstanding distributor representatives also shared solid achievements and strategies.

Where there is traffic, there is business. Precise traffic expansion is a powerful lever for growth. Today's competition has shifted from the traditional store battlefield to an all-domain battlefield across sea, land, and air. Regarding how to expand traffic, Qianchuan is making comprehensive efforts across traffic channels such as ready-to-move-in homes, decoration companies, communities, and major e-commerce platforms, precisely deploying resources, leaving no opportunity to acquire precise traffic, proactively attacking with strong momentum, and creating a new growth curve for Qianchuan's future!

Hundred Sprint for a hundred days to determine the country

The rapid development of mobile internet has profoundly affected consumers' online habits, consumption decision-making, and preferences. How to occupy users' minds and improve performance is a challenge on the growth path. Having growth techniques also requires practical operational skills.

To help terminals quickly achieve performance growth, Zeng Kai from the Terminal Support Department shared proactive marketing and brand strategy, explaining how the underlying logic of brand behavior influences decisions and helps improve consumer experience.

Based on this, Qianchuan specially created a terminal training model focusing on customers' peak experience to improve in-store conversion rates. In addition, Qianchuan's new retail, door-wall-cabinet, and system doors and windows work together to efficiently convert traffic and win the whole-home market. With these exclusive secrets, Qianchuan's terminal performance growth is greatly enhanced.

The journey of ten thousand miles is driven by strong winds, and the heavy responsibility urges us to strive forward again. The horn for the second half's charge has sounded. Only by going all out without slack and recognizing trends without hesitation can we break through and lead the future. Qianchuan will, as always, unite with all distributor family members to climb to the peak together!