News

Strong Start in the First Quarter Leading the "First Journey"

Since implementing the new brand strategy in 2024, Qianchuan Doors and Windows has continuously optimized its engineering business structure and intensified efforts to expand retail business. In the first quarter, it achieved strong business growth through high-quality products and outstanding innovation.

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Rapid order growth

At the beginning of the first quarter, the retail end kicked off the new year with a grand "Opening Success" event, successfully attracting widespread consumer attention and laying a solid foundation for retail business in 2024. On Consumer Rights Day (March 15), the "Major Event of the Year · Ignite 315" promotion launched special whole-home customization packages and multiple popular products, offering rich promotional policies that led to significant growth in retail business. Whole-home customization orders increased by 68% year-on-year. The subsequent Qianchuan Whole-Home Customization Greater Chengdu Regional Online Group Buying Event in March achieved a 168% order completion rate. Through a series of carefully planned activities, Qianchuan Doors and Windows provided consumers with a more convenient and diverse shopping experience by integrating online and offline channels, effectively driving rapid sales growth in retail. On the engineering side, organizational structure optimization, cost reduction, efficiency improvement, and business development were achieved. In the first quarter, four strategic centralized procurement partners including Poly, Nanguang Real Estate, and Yuexiu were added. With high-quality products and services, the company earned honors such as "Quality and Service Dual Commitment Leading Brand" and "2024 Top 2 Preferred Supplier for Residential Wooden Doors in the Housing Construction Supply Chain."

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New product development completed

In product development, after the unremitting efforts of the Qianchuan R&D team, the new product development work was successfully completed, finishing the development of five new series including Black Space, Oriental Elegance, and Sicily. These new products are not only uniquely designed to highlight the "Qianchuan" characteristics but also pursue excellence in quality, fully meeting the personalized needs of different consumers. It is believed that the launch of these new products will bring new growth points to Qianchuan and inject strong momentum into the brand's long-term development.

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Store renovation

The SI store terminal image of Qianchuan Whole-Home Customization specialty stores has been updated, and major terminal stores nationwide will gradually proceed with renovation and renewal. The introduction of the new store image not only enhances the brand image but also creates a more comfortable and fashionable shopping environment for consumers, further strengthening consumers' recognition and sense of belonging to the "Qianchuan" brand, expanding brand awareness and influence.

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Innovation leads development

In terms of innovation and development, efforts have been strengthened in accumulating and transforming scientific and technological achievements. In the first quarter, 7 utility model patent applications and authorizations were completed, and plans for 2 invention patents and 3 utility model patent applications are steadily progressing. At the same time, active maintenance of 24 patents nearing expiration from previous years is underway to ensure patent retention. Significant progress has been made in the technical transformation and upgrading of the Hubei base, with more than 10 equipment speed upgrades and modifications completed across workshops in the first quarter, optimizing programs and hardware. Additionally, through information technology upgrades, OMS and ERP systems have been integrated, incorporating order processing, inventory management, and supply chain management into overall enterprise management, effectively improving operational efficiency and reducing errors and losses.

United in purpose and working together. These achievements are inseparable from everyone's hard work and the trust and support of a broad consumer base. Qianchuan Doors and Windows will continue to uphold the philosophy of "Great National Quality, Inherited by Thousands of Families," continuously deepen market layout, and expand future development space. At the same time, it will always pay attention to changes in market demand, continuously optimize product structure and service systems, and create a better quality home life.