Chengdu
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Large Client Type SolutionsEngineering ProductsRetail ProductsHome Furnishings
First Battle of the Year | Qianchuan Doors and Windows "Opening Act of the Year · Ignite 315" Launch Conference Successfully Held
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Comprehensive Empowerment & Progress Together
In recent years, the home consumption model of "integrated customization and one-stop matching" has become popular, further solidifying the new brand concept of "customizing every bit of happiness and care," which has become an important topic for Qianchuan Doors and Windows in the new year. At the launch, Zeng Kai, the proactive marketing supervisor of the Retail Marketing Center, conducted training for dealers on enhancing whole-home customization, covering how to understand customer needs through communication and how to improve customer satisfaction, teaching a complete standardized service process. The goal is to provide consumers with better one-on-one customized services and create an ideal exclusive home in consumers' minds.
Facing rapid changes in the market and industry, as well as the evolution and upgrade of consumer aesthetics, Qianchuan Doors and Windows proposed a new brand strategy, achieving a VI upgrade and creating a "1+N" full product system centered on doors and windows. They accelerated the construction of the Guangyuan Base 4.0 intelligent factory, laying a solid foundation to expand retail business, increase market share, and consolidate their leading industry position. Qianchuan Doors and Windows will fully leverage brand advantages, advancing simultaneously in quality empowerment, design empowerment, environmental empowerment, and service empowerment, vigorously promoting the integrated whole-home customization strategy to deeply empower the brand and terminal stores, create new consumer growth, and achieve new performance growth.
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Execution Explanation & Striving for New Heights
As International Consumer Rights Day, 315 will inevitably become a concentrated battlefield for major brands regarding product quality and brand trust. Brands will surely deploy their largest annual marketing resources to compete for traffic and market share, making the competition especially fierce. So how will Qianchuan Doors and Windows win the first battle of 2024 in this intense war? The Qianchuan Retail Marketing Center has made detailed arrangements and careful preparations, striving to make the New Year promotion a success and help nationwide terminal stores achieve a strong start. At the same time, precise planning of promotional policies offers consumers heavy discounts such as "VIP Privilege Cards," "Half-Price Purchases," and "Whole-Home Customization Packages," aiming to win with "quality" and gain consumer trust with "sincerity," thereby helping dealers seize the initiative, quickly capture the market, and win 315.
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Passionate Progress & United Win-Win
The war drums beat, and united determination leads to victory for the brave. The two major battle teams signed military orders and solemnly swore, boosting morale on site. At the end of the launch, Retail Marketing Director Lei Yang delivered a speech, stating that in 2024, the company will be the strongest backing for nationwide terminal stores, providing maximum support from multiple dimensions, policies, assistance, and perspectives. The business will adhere to goal orientation and strive to achieve targets. Qianchuan Doors and Windows will continue to join hands with dealers nationwide, gather momentum to charge forward, fight side by side, and create and share a bright future with "unity and progress, excellence and innovation."
The dust has not yet settled after crossing the mountains, and the whip urges the horse to gallop again. In the new year, Qianchuan Doors and Windows and major dealers will unite as one, move forward courageously, and strive to win the annual marketing battle, providing strong momentum for Qianchuan to further expand the market and achieve high-quality development.
