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Custom Boundless · Peak Benefit Battle | Qianchuan Whole Home Customization Holds May Promotion Kick-off Meeting

On April 23, 2025, Qianchuan Whole Home Customization held the May promotional event launch meeting themed "Customization Without Boundaries, Peak Benefit Battle" at its Chengdu base. The retail marketing team and some specialty stores from the Sichuan region gathered together.

With the arrival of the peak home decoration season and continuous release of consumer demand, Qianchuan Whole Home Customization focuses on "one-stop high-end whole home solutions" and grandly launches the May promotion event. This launch meeting aims to connect nationwide stores, designer teams, and supply chain resources to seize market share and sprint towards mid-year performance goals through popular product combinations, new product pre-sales, and precise marketing strategies, strengthening the brand's industry-leading position!

Regional Manager Zhao Zhifu analyzed the regional performance trends. He proposed a new model of "small area management + performance assessment," continuously motivating specialty stores to improve their competitiveness through in-store support, team coaching, and resource optimization, promoting the enhancement of store operation efficiency and market expansion capabilities, achieving experience sharing among regions and overall performance growth.

Sichuan region signed the military order.

Design Department Manager Liu Yuanfang introduced the new Jianmu series — this series innovatively applies the Lamino invisible connection technology, achieving millimeter-precise panel splicing through crescent-shaped connectors, balancing stability and secondary disassembly needs; using three-dimensional cutting technology to create geometric modular components that highlight the beauty of geometry. The design integrates line and surface combinations, the fusion of curves and straight lines, and innovative structures like piano key coat racks to enhance spatial layering, achieving an organic unity of functionality and aesthetics.

Terminal Support Department's Da Junzheng explained the future direction of new media, stating that the new media store image and private domain traffic pool construction will be unified soon, combined with data dashboards and resource support to improve the store's precise customer acquisition efficiency.

At the end of the meeting, Retail Marketing Center Director Zhou Jiao said: Qianchuan will break through with innovative products and open new growth space with a light high-end customization model. He requested each region to strengthen whole-case design capabilities, upgrading from single product sales to "space solutions + high-end customization services," increasing customer transaction value through products like the Jianmu series, and seizing the commanding heights of the custom home furnishing market. In the future, Qianchuan will focus on "one-stop high-end whole home solutions," not only injecting growth momentum into terminals but also reshaping the market pattern with the light high-end customization model.

This launch meeting marks a comprehensive upgrade of Qianchuan Whole Home Customization from strategic planning to implementation: through product innovation, refined regional operations, new media traffic empowerment, and whole home track transformation, building multi-dimensional brand competitiveness. Amid the wave of industry transformation, with deep collaboration among teams, dealers, and design forces, Qianchuan will continue to lead the custom home furnishing industry towards quality, scenario-based, and digital development, opening a new chapter in whole home customization.