The wooden door industry is highly competitive, with businesses striving to capture the mid-to-high-end market.

　　As is well known, the past two years have been a period of rapid development for the wooden door industry. Many wooden door manufacturers have been continuously developing their distributors and rapidly expanding into the national market. Now, the national wooden door industry has entered a state of fierce competition. Whether established old companies or emerging enterprises, each has raised its own "brand" flag, racing against time and accelerating development. Currently, China's wooden door industry has entered a vigorous development phase. Both domestic and international markets are thriving. In regions such as the Pearl River Delta, East China, Southwest, Northeast, and Beijing-Tianjin area, many companies are expanding factories, recruiting talents, and showing strong growth momentum. Competition will be even fiercer in 2007. At present, due to the relatively short start of the wooden door industry, relevant industry standards are being implemented, and industry organizations are developing and improving. This still makes it difficult to restrain many speculative merchants.

　　Experts from the Wooden Door Professional Committee of the China Timber Circulation Association stated that, nationwide, although the wooden door industry has not yet formed industrial clusters, enterprises are developing rapidly. Some furniture factories have shifted to wooden door production, decoration companies have entered the wooden door market, some paper mills want to invest in wooden doors as a new project, and some with lower technical skills have started large-scale operations based on their own experience. Therefore, the current industry is in a Warring States period, with many companies fighting independently. Enterprises with certain accumulations and development potential this year will further develop, but market competition will become more intense. Mid-to-high-end market merchants are fiercely competing. The mid-to-high-end wooden door market has always been the focus of merchants. In this field, 2007 will see an exciting competition. With increasingly mature consumers and market transparency, business strategies will be adjusted. More companies are seeking opportunities to cooperate with real estate developers and expand engineering projects. New marketing ideas are also emerging in the wooden door retail market and home decoration demand. In previous years, wooden door companies launched discount promotions during two golden weeks with significant effects. However, with the surge of companies entering the wooden door industry, each merchant's market share will inevitably decrease. The order volume after "May Day" and "National Day" promotions will more significantly affect overall corporate interests. Many companies have also felt the negative impact of low-price promotions, shifting to gifts or direct cashback. These measures make consumers feel more assured about prices and truly benefit. As people pay more attention to health and taste, the function and cultural connotation of wooden doors will become one of the key concepts companies strive to build this year. The market battle will be fully decided in the mid-to-high-end market.

　　Enterprises now need to focus on brand building. Regarding what enterprises should focus on now, industry experts analyzed the current situation: First, improve product quality, strictly control quality, and enhance product design capabilities. Under the premise of brand positioning, learn from and draw on excellent works, creatively and actively design classic products, and pay attention to the target customers' understanding of the overall style. Highlight practicality, fashion, or cultural connotation, giving customers personalized imagination space. Furthermore, create opportunities in supporting industries. The development of hardware, glass, and board industries directly affects wooden door development. The development of new functions for accessory products and the application of new materials bring new revolutions to the wooden door industry. Improve customer order touchpoints, and the design of showrooms or specialty stores. The design style and on-site effects of showrooms or specialty stores subtly influence customers' impressions of wooden door products, corporate image, and brand. Showrooms should have distinctive features. Today's consumers emphasize consumption concepts, so showroom design should include this aspect, providing visual enjoyment and making consumers look forward to and see something appealing.

　　It is also necessary to form sales alliances and create brand collection alliances. For growing wooden door enterprises, which are also in a growing industry and closely related to industry development, forming strategic sales alliances to gain competitive advantages in a short time is essential. For example, joint efforts among home appliances, building materials, and real estate industries to conduct interactive marketing, expand customer contact and recognition, share resources with customers, and create a resonance effect in performance. Industry insiders told our reporter that the industry generally goes through stages of emergence, rapid development with corresponding high profits, a stalemate phase where profit margins shrink or losses occur, and an oligopoly competition phase with balanced competition. Currently, China's wooden door industry is in a rapid development period, also a Warring States period for the industry. Enterprises should focus more on how to make their products better and build brands deeply rooted in people's hearts. Only then can they establish a foothold in the market and further grow stronger and bigger.