Chengdu
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124 orders placed in 90 minutes | The aroma of fine wine dispels the need for hidden alleys, Chengdu (suburban counties) specialty stores demonstrate real power with WeChat blitz
Convenient, efficient, and fun... As an important tool for daily communication, WeChat has deeply integrated into our lives. Families, friends, and colleagues have formed small WeChat circles, strengthening family bonds and deepening friendships. For many businesses, WeChat has gradually become the main platform for product promotion and event marketing. The company's vision is to bring the best products to more customers through WeChat at lower prices.
On the afternoon of September 13th, Qianchuan Wooden Doors gathered store managers and sales assistants from major specialty stores in the suburbs of Chengdu to hold a rich and interesting "WeChat Blast" promotional event in Wenjiang District, lasting 90 minutes. The atmosphere on site was very lively, with everyone actively participating, united, and striving hard, achieving an excellent result of 124 orders signed within just ninety minutes.
The event was hosted by Zhao Zhifu, the marketing manager of Qianchuan Wooden Doors. Before the event started, Manager Zhao first explained the fierce competition among brands in the national wooden door sales market and the participation methods and importance of this WeChat Blast event. Everyone listened attentively.
To energize everyone, a warm-up game was held first. All participants were divided into three groups to compete in passing water with paper cups. The group that retained the most water and finished in the shortest time would win. The winning group would receive a small prize: the Qianchuan Magic Stool.
Everyone gave their all to win the prize. Holding the water cup carefully, turning around, and squatting down cautiously, they pursued speed while avoiding spilling the water, which was quite challenging. "Hurry up, hurry up, move forward... pour, pour!" Everyone cheered and guided their teammates enthusiastically, creating a joyful and lively atmosphere. In the end, the third group won with the fastest speed and the lowest error rate.
After the WeChat Blast event officially started, store managers and sales assistants sprang into action, sending WeChat messages, using voice messages, making calls, and taking notes—using any quick method to pull customers with needs into a unified event group. The goal was to let customers understand and enjoy the event discounts while facilitating order signings.
The venue was filled with WeChat message alerts and phone rings. Each specialty store was determined not to lose, working hard with the spirit of winning first place. According to the event rules, every signed order was marked by striking a gong, and the sound of gongs rang out from time to time. It is reported that the Pujiang specialty store secured the first order and received the first order reward. The final number of orders signed that evening was 124, which is an impressive achievement in just 90 minutes.
To let everyone directly experience the materials used in Qianchuan Wooden Doors, the event specially invited a Qianchuan craftsman to saw open a Qianchuan wooden door on site, showing the internal structure of the product clearly and realistically.
The craftsman started without hesitation, sawing the door diagonally into two halves. At this moment, the inside of the wooden door and the wood grain were fully visible. Everyone didn’t forget to take photos with their phones.
Wood dust floated in the air, and one could smell the scent of wood that can only be experienced when logging in a forest.
This was Qianchuan Wooden Doors' first WeChat Blast event, with only specialty stores from Chengdu suburbs participating. Thanks to everyone's efforts, great results were achieved. It is understood that Qianchuan will invite more specialty stores to participate in such events in the future to help improve their sales performance.
