Factory Tasting Event, Qianchuan's New Marketing Model Achieves Great Success

　　On September 8th, representatives of homeowners from Xinjin once again gathered at Qianchuan to share high-quality wooden doors. Qianchuan Wooden Doors, adhering to the customer-first principle and the concept of saving every penny for customers, met the final needs of customers visiting the factory this time with factory direct-sale discounted prices. Since the first factory tasting event launched in May, this is the sixth event held in just a few months. As a new marketing model of Qianchuan Wooden Doors, it has realized the most direct contact between customers and the factory, with obvious and excellent results.

　　Under the organization of regional manager Li Li and the Xinjin exclusive store of Qianchuan Wooden Doors, more than 20 homeowner representatives from Xinjin closely observed the materials, manufacturing processes, advanced technology, and procedures of the wooden doors at the company’s factory area. They witnessed the shape and form of each wooden door at every stage, and raised questions about areas they did not understand or found confusing. The company assigned specialists to resolve these issues and engaged in face-to-face communication with the customers.

　　Factory direct sales, as the name suggests, means the manufacturer sells directly to the end consumers. This model is a traditional sales approach for enterprises. However, Qianchuan Wooden Doors returns to basics in its sales model, controlling it based on the actual situation and psychological needs of consumers. Leveraging geographical advantages, it has created a new sales model that attracts customers through tasting events.

　　According to relevant persons in charge, factory tasting events differ greatly from factory direct sales. Factory direct sales mostly maintain contact with customers through factory-owned stores, and few enterprises bring customers into the production front line for actual observation. In this regard, Qianchuan dares to bring customers into the production front line without reservation, fully restoring a completely open and transparent production operation situation. Factory tasting events maintain the characteristics of factory direct sales such as efficiency, speed, reducing circulation links, and close customer contact, while providing customers with additional services during the tasting process. They also more intuitively reflect customers’ product value orientation and promote corporate culture dissemination and brand effects to some extent.

　　The factory tasting event, innovated wholeheartedly for customers by Qianchuan Wooden Doors, is attracting a large group of customers dedicated to pursuing quality and strong curiosity. The fact that every event results in full orders proves the value of the factory tasting event. The Xinjin homeowner representatives this time also left satisfied.